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TOMY Brands Highlight Style and Fashion at 2012 ABC Kids Expo

By: Oct. 15, 2012
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TOMY, a leading designer and producer of high-quality products for mothers, infants and toddlers, highlighted their key products at ABC Kids Expo 2012. Focused on providing quality, style and a wide range of choices for today's parents, TOMY brands including The First Years, Boon, JJ Cole Collections, Lamaze and Pajanimals debut new, innovative items with individual flair designed to deliver convenience, ease, style and function.

Highlights from the TOMY mother, infant and toddler brands being showcased at the 2012 ABC Kids Expo include:

The First Years (www.thefirstyears.com) - Booth #3547
Building on the brand's extensive line of infant and toddler products, The First Years incorporates innovation into core items to help make the first years the best years for mom and baby. New for 2013 from The First Years:


    --  The first-to-market IAlert True Fit Convertible Car Seat, a
        revolutionary new car seat monitoring system designed to alert parents
        of potentially life-threatening situations. Seamlessly built into The
        First Years True Fit Convertible Car Seat, the IAlert system notifies
        parents or caregivers via their smartphones if their child is in a rear
        facing position not installed at the desired angle, if their child
        becomes unbuckled while the vehicle is in motion, if their child is left
        unattended in the car, or if their child is at risk due to elevated or
        freezing ambient temperature in the car seat.
    --  The innovative Breastflow Memory Pump(TM), designed to make
        breastfeeding more comfortable and efficient, features an easy-to-use
        digital touch screen that automatically tracks and stores data for up to
        10 sessions.
    --  The GumDrop line expands to include new GumDrop Bottles featuring
        GentleVent(TM), a bottom air-venting system designed to help prevent
        colic symptoms, a new three-stage GumDrop teether that soothes during
        each teething phase; and a new one-piece orthodontic pacifier for ages 6
        months and up.
    --  New audio and video monitor options, all loaded with thoughtful features
        and available at a range of price points. Featured products include the
        new Crisp and Clear(TM) Audio Monitor, and the Safety Shield(TM) Digital
        Video Monitor, a video monitor that sets a virtual perimeter around
        baby's crib and sounds an alarm to alert mom when an item breaches the
        set safe zone.
JJ Cole Collections (www.jjcolecollections.com) - Booth #3821
JJ Cole Collections carries forward its tradition of creating stylized and fashion-driven mother, infant and toddler products designed to address the needs and wants of today's busy parent. Highlights of the new JJ Cole Collections line for 2013 include:


    --  New infant carriers combine style and simplicity with superior comfort
        and support for mom and baby. Medley is an innovative, three-position
        infant carrier designed to cradle baby in an ergonomic hug that is best
        for baby's hip position. Medley's easy-adjust buckles, thick straps and
        seat extender give parents more versatility. Agility, a practically
        designed stretch carrier, eliminates the worry of a traditional wrap
        with its unique back panel design that distributes baby's weight evenly
        with multiple secure and comfortable carrying positions.
    --  JJ Cole's popular Bundleme line adds a new Polar Bundleme with an
        extendable bottom to grow with baby from newborn to 4 years, and a plush
        shearling hat, mittens and booties set in a comfortable, soft stretch
        polyester that grows with baby for longer wearing.
    --  New diaper bags that embody the brand's reputation for utility and
        convenience with style. Highlights include the Satchel, Cadence and
        Caprice bags in contemporary fashions made of durable yet stylish
        fabrics, as well as a Changing Clutch that fits a wipes case and 3
        diapers for today's mom-on-the-go.
    --  The Broadway deluxe stroller features a striking Euro-design with color
        swap canopy options so parents can personalize their baby's ride! The
        only stroller you'll ever need, the Broadway converts from bassinet mode
        for use from birth to 50 lbs.
    --  Other registry essentials include 100% cotton Hooded Towel Sets in
        whimsical patterns and wipeable fabric bibs that feature catch-all
        pockets in peppy prints.
BoonInc. (www.booninc.com) - Booth #3539
TOMY's Boon brand of premium, modern infant and baby products unveils its new infant and toddler feeding and care line featuring signature problem-solving ingenuity and simple, effective design.


    --  Feeding items incorporate modern design with thoughtful innovations to
        simplify parents' lives, including Orb, a spherical bottle and baby food
        warmer that warms without hotspots and Pulp, a silicone teething feeder
        that eliminates the ooze and stickiness of self-feeding with an
        easy-to-clean, no mesh design.
    --  New care products include Fresh, a soft changing station designed to
        stay put with integrated overhead toy hook to keep baby's hands up and
        out of the way and Hitch, a stylish, fabric-safe pacifier clip that fits
        both ring and knob pacifiers.
    --  Boon makes clean-up easier with Clutch, a dishwasher basket featuring a
        unique clamshell design that holds nipples, sippy cup valves and straws
        securely in an upright position for better cleaning and easy
        loading/unloading and Scrub, a bottle brush with angled bristles and an
        integrated valve and nipple cleaner.
Lamaze(®) - Booth #3547
Encouraging early development of the senses Lamaze(www.lamazetoys.com) toys spark creativity, introduce discovery and support healthy sensory development. Working with child development experts, Lamaze creates toys that delight babies at each stage from birth to 24 months. Lamaze highlights for 2013 include:


    --  Expanded popular Play and Grow line of developmental plush characters to
        include even more whimsical take-anywhere friends such as Shiver the
        Sharpei, Shearamy Sheep, Torin the T-Rex and Bella the Bunny.
    --  Additions to the Classic Play category including Lamaze Warley the Whale
        Tissue Toy, a whale that takes the mess out of pull-out play, Moosical
        Cow Tunes, a cow with color coded spots that play "moosical" notes, and
        Push Along Peanut, a fun push toy to encourage gross motor development.
    --  New Lamaze Gyms such as the Lamaze Classics Gym that delivers the best
        of Lamaze all in one gym, integrating detachable, favorite characters
        including Octotunes and the Lamaze Inchworm, and the Rise and Shine Gym,
        which supports baby while learning to sit up and offers endless
        entertainment and developmental activities.
    --  Other highlights include the Cheery Chirpers, cute birds that baby can
        make jump up and down to hear them chirp, and Teethimals, furry friends
        that come with chewy teether bodies textured for teething time.
Pajanimalsfrom TOMY (www.tomy.com) - Booth #3547
TOMY debuts its complete line of toys based on The Jim Henson Company's popular series Pajanimals,which airs daily on 24-hour preschool television channel Sprout and on the new Saturday morning NBC Kids block. Pajanimals follows the adventures of four sweet and gentle characters - Sweetpea Sue the pony, the excitable duck Squacky, the creative cow CowBella and the optimistic puppy Apollo. Through their imaginary journeys, these cuddly musical puppets venture out on amazing adventures of discovery, modeling the skills preschoolers need to move through their days successfully. Pajanimals is produced in Northern Ireland as a co-production between The Jim Henson Company, Sprout and Northern Ireland's Sixteen South Television. Early 2013 offerings include:


    --  A collection of premium 9" and 15" Plush Pajanimals Friends inspired by
        the Pajanimals TV series on Sprout including Apollo, Squacky, CowBella
        and Sweetpea Sue
    --  A premium fleece Snuggle Up Story Mat, sized perfectly for kids ages
        2-6, features favorite Pajanimals characters and themes with a pillow
        that flips open for story time.
Bumbo (www.bumbo.com) - Booth #3547
TOMY is proud to distribute Bumbo International Trust's new 2013 introductions:


    --  The Bumbo Booster Seat features the same comfortable and easy-to-clean
        low density foam construction as the popular Bumbo Floor Seat. A
        three-point harness and adjustable straps on the bottom that attach to
        most standard four-legged chairs create a comfy and secure booster seat
        for the dinner table.
    --  The Bumbo Step Stool is a portable, lightweight and sturdy stool
        designed to help toddlers take those first steps toward independence.
        The slip-resistant surface on base and step provides a stable place for
        toddlers to reach the sink or toilet.
About TOMY International

TOMY International (www.tomy.com) is a leading global designer, producer and marketer of a broad range of innovative, high-quality toys sold to preschoolers, youths and adults under the TOMY®, Ertl®, Johnny Lightning® and Tomica® brands as well as products for mothers, infants and toddlers marketed under its The First Years®, Lamaze, JJ Cole® Collections and Boon® brands. TOMY International also markets its products under popular and classic licensed properties such as Chuggington, Pokémon, Dinosaur Train, John Deere, Disney's Winnie the Pooh, Princesses, Cars, Fairies and Toy Story, and other well-known properties. TOMY International's mission is to inspire and fulfill the dreams of children and parents worldwide. TOMY International reaches its target consumers through multiple channels of distribution supporting more than 25,000 retail outlets throughout North and South America, Europe and Australia. TOMY International is a wholly owned subsidiary of Japan-based TOMY Company, Ltd. (Tokyo Stock Exchange Code No. 7867). © TOMY




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