THE RIDE Celebrates Eighth Season of Triumph

On Monday, October 2, 2017, THE RIDE'S Award-Winning CEO/CCO and Author/Director, Richard Humphrey, will inaugurate his eighth Season of Triumph on the streets of New York while simultaneously celebrating the sixth-month sold-out anniversary of his ground-breaking virtual-reality-driven DOWNTOWN EXPERIENCE powered by The Ride.

Drenched in acclaim and awards, Mr. Humphrey's cutting-edge experiential entertainment break-through, game-changing family of products has expanded to two Box Offices, several casts and over 150 employees as he prepares for a LONDON RIDE and continues to scout Paris, Boston, Dublin, Tokyo, San Francisco, Hong Kong, and Dubai.

THE TOUR powered by THE RIDE, which launched three season's ago, has financially out-performed all of Mr. Humphrey's expectations as well his Board of Director's wildest dreams.

Mr. Humphrey's THE RIDE Holiday Edition premiers its 6th Iconic Season on Thursday, November 16th.

His THE RIDE In Masquerade, which launches its 5th Autumn Season on Monday, October 2nd is almost sold to capacity.

Over 1,250 shows have been added for these SEASONAL RIDES. 1,250.

THE RIDE moved into the Broadway neighborhood on October 15, 2010 and changed everything about the LIVE ENTERTANIMENT EXPERIENCE and has been seducing and stunning worldwide Tourists and native New Yorkers alike - ever since.

These are the greatest shows on wheels.

Just awarded its SIXTH TripAdvisor Certificate of Excellence Award and the RTO Summit's COOLEST NEW PRODUCT, THE RIDE has also been inducted into THE TripAdvisor HALL of FAME; an accolade reserved for less than 1% of the worldwide Travel-Related Corporations reviewed by TripAdvisor's 60 million members and 140 million visitors. Also honored with a nomination for Broadway's coveted Drama Desk Award in the prestigious Unique Theatrical Experience Category and named the Third Most Successful Youth-Primed Attraction in New York City by FODOR'S Travel, THE RIDE has most recently been nominated for THE CONCIERGE CHOICE Award in the BEST TOURIST ATTRACTION category. THE RIDE has also been declared one of the Top 8 Must-Attend Wild & Wonderful Spectacles in New York City by NewYork.com who also named THE RIDE'S Gold Star Tour Guide, Rory Lipede, as the Most Entertaining Tour Guide in New York. The New York City phenomenon began this year by winning The Culture Trip's Favorite Award as the Must-Take NYC Tour and being named "the most exciting entertainment experience to ever hit New York City" by VIATOR. All of this homage and accompanying critical acclaim has led to THE RIDE becoming the singularly most requested ticket at Travel Agents' offices all over the country.

Just awarded the RTO Summit's COOLEST NEW PRODUCT Award and its FIFTH TripAdvisor Certificate of Excellence Award, THE RIDE has also been inducted into THE TripAdvisor HALL of FAME; an accolade reserved for less than 1% of the worldwide Travel-Related Corporations reviewed by TripAdvisor's 60 million members and 140 million visitors. Also honored with a nomination for Broadway's coveted Drama Desk Award in the prestigious Unique Theatrical Experience Category and named the Third Most Successful Youth-Primed Attraction in New York City by FODOR'S Travel, THE RIDE has most recently been nominated for THE CONCIERGE CHOICE Award in the BEST TOURIST ATTRACTION category. THE RIDE has also been declared one of the Top 8 Must-Attend Wild & Wonderful Spectacles in New York City by NewYork.com who also named THE RIDE'S Gold Star Tour Guide, Rory Lipede, as the Most Entertaining Tour Guide in New York. The New York City phenomenon began 2016 by winning The Culture Trip's Favorite Award as the Must-Take NYC Tour and being named "the most exciting entertainment experience to ever hit New York City" by VIATOR. All of this homage and accompanying critical acclaim has led to THE RIDE becoming the singularly most requested ticket at Travel Agents' offices all over the country. The concept is a brainstorm of design that has resulted in a fleet of multi-million dollar motor coaches whose interiors are a state-of-the-art wonderland of electronic wizardry that guide 49 dazzled tourists around the most fascinating city in the world. THE RIDE'S original genius was its realization that the streets of Manhattan are a fifty-mile stage exhibiting the most riveting visuals on earth. Adding its own actors to the crowded mix on the street, the huge motor coaches deliver a show worthy of the standing ovations and group euphoria that results at the end of each RIDE. The motor coaches are events in their own right. They are specifically designed theatrical vehicles; the tallest allowed by federal law, fitted with stadium-style seating that orients the 49 fortunate participants sideways so as to look through the massive windows that deliver New York as the most successful Broadway show on earth. These unanimously acclaimed coaches are equipped with surround sound, 3,000 LED lights and 40 video screens. They are, in essence, rolling state-of-the-Art Theatres that introduce their travelling audiences to an interactive experience that only the most interactive city in the western hemisphere could deliver. Each motor coach's external speakers and lighting allow riders and on-board performers to interact with THE RIDE'S street performers as well as anyone else they pass on the street. THE RIDE is an EVENT whether you are on the bus or on the street. But it's better on the bus. A fact mightily agreed upon by both Broadway critics and audiences alike. Established on October 15, 2010 and Re-Launched on April 1, 2014, THE RIDE is currently scouting Tokyo, San Francisco, Los Angeles, Las Vegas, Boston, London, Hong Kong, and Dubai as expansive markets. In the meantime, THE RIDE'S World Premiere of its breakthrough Virtual Reality DOWNTOWN EXPERIENCE has expanded the parameters of live experiential entertainment far beyond the wildest dreams of both its fans and its competitors.

THE RIDE Holiday Edition

THE RIDE Holiday Edition has become an Iconic Seasonal New York Event. THE RIDE Holiday Edition is a joyous experience to share with friends and loved ones during New York City's favorite season. Named one of three must-do family events during the Holiday season in NYC. Enjoy the exclusivity of gliding through Midtown Manhattan on THE RIDE's state-of-the-art "sleigh", protected from the frenzy of the crowds and winter weather. THE RIDE's repertory company of talented performers will continue to surprises and to delight you with their original themed vignettes and music. The Holiday RIDE runs annually from November through January.

On March 23, 2015 the producers of THE RIDE launched THE TOUR, "The New Generation of Sightseeing" where you luxuriate in climate-controlled comfort as you experience New York through an enormous glass wall and specially desigNed Glass ceiling. THE TOUR hosts you with an informed, personable, licensed Navigator who has all the facts you want and more. THE TOUR is enriched with audio/visual support that frames the City and its glorious history in context and brings moments along the way to magical life utilizing THE RIDE's patented technology. Discover the past, present and future of NYC through an immersive multimedia sightseeing adventure! With five departures daily from 45th and Broadway, THE TOUR's $1.5 million state of the art motor coaches will immerse you in the greatest city in the world while plunging you into its exhilaration and excitement. THE TOUR is a love letter to New York where EVERY SEAT is the BEST SEAT in the house.

The Award-Winning Times' Square attraction juggernaut, THE RIDE, has chosen TimeLooper, a global Virtual Reality platform, to create unforgettable VR moments in New York's history to be scripted into its new timeless production, THE DOWNTOWN EXPERIENCE, Powered by THE RIDE. While continuing to scout and negotiate with City Councils and Zoning Boards in Boston, Dubai, Dublin, Hong Kong, Las Vegas, London, Paris, San Francisco and Tokyo, CEO/CCO Richard Humphrey and President Dan Rogoski have chosen historic Downtown Manhattan for the next revolutionary version of the Internationally acclaimed phenomenon. THE DOWNTOWN EXPERIENCE, Powered by THE RIDE will present the world-changing iconic events of a neighborhood that gifted FREEDOM to every other country on Earth. From the minute President George Washington was sworn in on the second balcony of Federal Hall at 29 Wall Street on April 30, 1789 the new Americans went to work. They laid out the streets, built bridges, libraries, universities, ships, railroads, tunnels, hospitals, theatres, museums, churches, town houses, meeting halls and commercial concourses, survived fires, riots, epidemics and the weather, created Wall Street, organized unions, published newspapers, developed public education, public transportation and public housing. And all of this under the welcoming torch held high by the Statue of Liberty as she introduced millions and millions of people to Downtown Manhattan where the word FREEDOM was spoken in over forty languages. Downtown Manhattan is still the center of all that is possible. It is now the stage for THE DOWNTOWN EXPERIENCE Powered by The Ride.

THE DOWNTOWN EXPERIENCE Powered by THE RIDE begins at 200 Water Street overlooking the New York Harbor and explore the historic blocks of the Seaport and lower Manhattan - the very blocks where rough and tumble New York roared to life, struggled to be born into freedom and through freedom's challenges evolved throughout the last two hundred years. THE DOWNTOWN EXPERIENCE looks forward to having you aboard the 21st century technological wonders that are THE RIDE's patented traveling theatres on this audio/visual, personally narrated journey recreating New York's downtown history
and enhanced with the magic of Virtual Reality.

THE DOWNTOWN EXPERIENCE will be a multi-media historical adventure with a STORYTELLER's on-board narration highlighted by the magic of 6 VIRTUAL REALITY visualizations (enhanced with the magic of the TimeLooper virtual reality app) and including on-location time-travel back to the inauguration of George Washington in 1789.

Richard Humphrey, currently the CEO and CCO of The Ride, LLC., has over thirty years experience bridging the performing arts, entertainment and business communities. He has an award winning and proven track record in content creation and as an entrepreneur in developing innovative business plans and sustainable business strategies for the arts and entertainment communities, creating partnerships between the for profit and not-for-profit worlds, lobbying on the federal and state level for the arts and arts education, and in realizing international business collaborations. He has nurtured and presented original work on Broadway and Off-Broadway including as co-producer of Sam Shepard's Pulitzer Prize winning play, "Buried Child," and as a 2013 Drama Desk nominee for Unique Theatrical Experience for producing and directing The Fazzino Ride. His first Broadway triumph was in the cast of Ellis Rabb's star-studded, award-winning, histrionically-elegant "The Royal Family" which he later directed for the first National Tour.

He has, as executive producer, built a copyrighted library of over 125 titles including his interviews with some of the world's greatest artists, performances and art history documentaries. Many of these titles are currently being distributed through Discovery. Richard's unique vision for uniting the arts, arts education and technology communities has led to frequent requests to keynote at industry conferences including "Connecting All Americans for the 21St Century" hosted by Vice President Al Gore and the Department of Commerce.

Previous to The Ride, Richard co-founded Arts4All, Ltd./A4AMobile, an entrepreneurial digital company focusing on the intersection of content creation and its distribution via emerging digital technologies, with Hong Kong businessman/entrepreneur Daniel Ng. As CEO of Arts4All, Ltd./A4AMobile and, later, as CEO of Redcloud Mobile, Inc., a partnership with Telcordia Technologies, Richard utilized his fluency in digital media to develop a mobile marketing platform and to introduce innovative campaigns for the arts and national ad agencies with such clients as "Shrek: The Musical," Bacardi Brands, Grey Goose, Starbucks, U.S. Open and feature films with AlliedIM, to name a few.

As a pioneer in mobile applications, he and his colleagues at Redcloud Mobile introduced Broadway to the potential of mobile marketing and became the national mobile media partner for the Tony Awards from 2007 - 2010. Richard has created visionary strategic partnerships for the arts with companies including Telcordia Technologies, AT&T and Lucent Technologies and content provider partnerships with such renowned institutions as Manhattan School of Music, Jazz at Lincoln Center, Interlochen Center for the Arts, London Symphony Orchestra and a wide-variety of the nation's top performing artists. Via his mastery of videoconferencing, Richard has produced internationally over 100 real-time videoconference arts events and master classes with such notables as the New York City Ballet lead dancer Peter Boal, mezzo-soprano Marilyn Horne, Jose Limon Dance Company, actor Matthew Broderick, and violinist Pinchus Zuckerman, and the late Isaac Stern, to name a few.

Richard was the founder of Humphrey Fine Art, Ltd, a flagship gallery in New York's Soho and Midtown districts from 1986 - 1996. Representing emerging and mid-careers artists, his gallery exhibited in nine countries and at major art fairs in Paris, Madrid, Tokyo and Seoul. He curated the groundbreaking exhibition "Forces: Art for the End of the Century" which represented artists at the end of the twentieth century utilizing non-traditional materials such as light, time, planetary motion and technology. This critically acclaimed exhibition travelled nationally to museums and public venues for two years.

Since 1985, Richard's choice of public service and philanthropy has been his alma mater Bucknell University. He was the President of the Bucknell University Alumni Association and its Board of Directors for two terms (2006-2010) and served as a Board and Executive Committee member for three years prior. He was a two-term President and is now on the Emeritus Board of the Bucknell Association for the Arts and served on its Board for eight years. In 2010, Bucknell presented him with its highest honor for the arts, induction into Bucknell's prestigious Academy of Artistic Achievement.