Hollywood Reporter Talks Successes and Failures of West End/Broadway Transfers

A recent article from The Hollywood Reporter International discusses the successes and failures of West End/Broadway transfers.

Many Broadway producers have come the conclusion that although England and the US share a language, they have very different cultures- causing transfers to not always fair as well once they leave their homeland.

The article discusses that sometimes, not even star power or rave reviews "are not enough to pay for transatlantic passage."

"Some of it is just that X factor; we don't know why something might work there and not here," says Bob Boyett in the article, who with Sonia Friedman, Arielle Tepper Madover and Bill Kenwright is among the most prolific producers trafficking in London-to-New York transfers. "Just as you think you've learned something, you'll be proved wrong. Or, we're human, and we make the same mistakes again."

Boyett also said, "It's a gross generalization, but English audiences in a lot of ways are more sophisticated. Their experience of theater is greater, their introduction to it comes earlier, and it's also available on a more reasonable basis, both in terms of access and the cost of going. Young people in England grow up with a much greater exposure to the theater and a wider concept of what it is."

To read the full article, click here.