Meryl Streep, Hugh Jackman, Whoopi Goldberg, and Jay-Z join a host of legendary stars of stage and screen who have lent their signatures to Audemars Piguet (O-de-mar Pee-gay) timepieces to benefit Broadway Cares/Equity Fights AIDS.
The event entitled "Time to Give" is an historic collaboration between renowned Swiss watchmaker Audemars Piguet and the Tony Awards and will culminate in a live, invitation-only auction (conducted by Christie's) and cocktail reception at New York's Four Seasons Hotel on Monday, May 17th.Each watch will be a one-of-a-kind creation featuring the celebrity's signature visibly recreated on the back or side of the timepiece making them highly collectible by watch aficionados and celeb fans alike. Starting on May 3rd, the collection can be viewed and bid on by the public at charitybuzz.com, the leading destination for online charity auctions, at www.charitybuzz.com/audemarspiguet. The public is also invited to view the collection at Audemars Piguet's New York City flagship boutique at 65 East 57th Street May 3rd through 17th. Opening bids starting at $2,500. The total retail value of the collection by Audemars Piguet exceeds $1 million.Founded in 1875 by Jules-Louis Audemars and Edward-Auguste Piguet in the Swiss village of Le Brassus, Audemars Piguet is the oldest Manufacture of Haute Horlogerie still in the hands of its founding families. Perpetuating a legacy based on three fundamental values: tradition, excellence and creative daring, particularly in the field of complex watch mechanisms, Audemars Piguet holds a record number of world firsts. The brand encompasses complex mechanical watches, Haute Joaillerie creations, as well as a line of jewelry. In addition to the new 57th Street flagship in New York City, Audemars Piguet has a second boutique location in Bal Harbour Shops, Bal Harbour, FL. www.audemarspiguet.com.
This year marks the 64th anniversary of the Tony Awards, which were first held on April 6, 1947 at the Waldorf Astoria's Grand Ballroom. It will be the 13th year that the historic Radio City Music Hall is home to the Tonys. The Tony Awards which were founded in memorial to Antoinette ("Tony") Perry, the American Theatre Wing's chairperson and are the highest honor in the Broadway community. The ceremonies are presented by Tony Award Productions, which is a joint venture of the Broadway League and the American Theatre Wing, which founded the Tonys in 1947. The 2010 Tony Awards will be broadcast live from Radio City Music Hall in a 3-hour telecast on CBS. For more information on the Tony Awards, visit www.tonyawards.com.
Broadway Cares/Equity Fights AIDS is one of the nation's leading industry-based, nonprofit AIDS fundraising and grant-making organizations. By drawing upon the talents, resources and generosity of the American theatre community, since 1988 BC/EFA has raised over $175 million for essential services for people with AIDS and other critical illnesses across the United States. BC/EFA is the major supporter of seven programs at The Actors Fund - including The AIDS Initiative, The Phyllis Newman Women's Health Initiative, The Al Hirschfeld Free Health Clinic, The Dancers' Resource and three supportive housing residences. BC/EFA also awards annual grants to over 400 AIDS and family service organizations nationwide. For more information visit: www.BroadwayCares.org.A leader in cause marketing, charitybuzz (www.charitybuzz.com) aligns nonprofits with international brands and celebrity icons to raise funds through innovative online auctions. Featuring pop culture experiences, VIP events, luxury travel, fine art, jewelry, fashion and sports memorabilia, charitybuzz brings its online community of upscale, socially conscious bidders exclusive opportunities to make a difference. The company enables its bidders to truly doGOOD and liveWELL, generating millions of dollars for charities around the globe. To learn more, please visit www.charitybuzz.com or email info@charitybuzz.com.
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