Spin Master Launches La Dee Da in Times Square Today, 8/9

Spin Master Ltd. is turning Times Square from ordinary into extraordinary today, August 9, with the launch of its Rowdy, Shouty, Chic fashion doll line, La Dee Da (TM), a stunning fashion doll line where everyday things inspire unexpected fashions.

La Dee Da (TM) is an outrageous fashion label created by a talented New York City teen named Dee and her three best friends, Tylie, Cyanne and Sloane. While attending design school in the city, these over-the-top designers always go for the bold, whether its shakeup makeup, fierce outfits, or crazy purple curls, La Dee Da (TM) invites real girls to create, imagine, and express themselves through a new kind of fashion play that is "Dee-lightful!"

The event will reveal the entire La Dee Da Line, including its Signature Dee Doll, Sweet Party Collection and Runway Vacay line, as well as host a variety of activities including face painting, photo opportunities, iPad games, DJ dance party, raffles, celebrities and more!

The La Dee Da (TM) Official Launch Party will take place on Thursday, August 9th, 2012 from 10:00am - 2:00pm in Times Square, NYC on Broadway between 46th and 47th Street. Admission is free. The event will feature a partnership with Madison Square Boys & Girls Club, Columbus Clubhouse - Bronx, Stephen Baldwin (Usual Suspects), Tawny Cypress (K-ville), Aviva Drescher (The Real Housewives of NYC), Josh Elliott (Good Morning America), Kimberley Locke (American Idol), Erik Palladino (666 Park Ave), and McKayla Twiggs (Once-Broadway).

The complete line of La Dee Da and accessories are available now at leading retailers and specialty stores throughout the U.S. and Canada, and online at www.LaDeeDa.com. Dolls retail at $19.99 MSRP ($24.99 MSRP in Canada); accessory items range from $5.49 to $12.99 MSRP. Additionally, you can follow Dee and her friends on Facebook, Twitter and Pinterest. http://www.facebook.com/LaDeeDaGirls, https://twitter.com/LaDeeDaGirls, http://pinterest.com/ladeedagirls/.

A multi-category children's entertainment company since 1994, Spin Master has been designing, developing, manufacturing and marketing consumer products for children around the world and is recognized as a global growth leader within the toy industry. Spin Master is best known for such popular brands as boy's action phenomena and 2010 Boys Toy of the Year winner Bakugan Battle Brawlers(TM), and award-winning brands Air Hogs, Aquadoodle(TM), Tech Deck(TM), Moon Sand(TM), Liv(TM), and Zoobles(TM). The company has also marked an entry into children's media with the launch of Spin Master Entertainment, a subsidiary focusing on the design, development and production of television and other media properties. Spin Master employs 900 people worldwide with offices in Toronto, Los Angeles, London, Paris, Hong Kong, Mexico, Munich, Italy and central Europe. For additional information please visit: www.spinmaster.com.

Madison Square Boys & Girls Club: Since 1884, Madison has been saving and enhancing the lives of youth by providing after-school and summer programs for thousands of children in New York City's most disadvantaged communities. Five core service areas provide enhanced programming that ensures members receive much-needed resources, guidance, and support as they progress academically and socially.  A founding member of Boys & Girls Clubs of America, Madison currently serves more than 5,000 youth, ages 6 to 18, at seven sites throughout the Bronx and Brooklyn as well as at Camp Madison in Kingston, New York.  Great Futures Start Here: www.madisonsquare.org.