Situation Interactive's Second Annual Fundraiser Deemed A Success

On March 18th, Situation Interactive held its second annual fundraiser for Situation Cares. The fund was created three years ago after the loss of Ian Bennett, Situation Interactive's former Creative Director, first employee and friend. The event raised money for the Ian Bennett Memorial Fund which awards scholarships to students with outstanding promise in the arts. The charitable extension of Situation Interactive is devoted to shining the light on those who take artistic risk.
For one evening the interactive marketing agency known in the Broadway community for working on shows such as Wicked, Billy Elliot, Hair, American Idiot, Next to Normal and Mamma Mia! turned its two floor penthouse New York office into a casino for the 2010 Casino for Cares event.

People played black jack, craps and poker while sipping the signature Cares 360 cocktail and bid on the silent auction. Like last year's event, it featured a mobile phone silent auction which allowed users to bid on items through their mobile phone, putting a Situation spin on the traditional auction.
Sponsors and supporters of Situation Cares include Broadway.com, Broadway World, Playbill, Theatermania, The Shubert Organization, Jerry Frankel Management, Jeffrey Richards Associates, Showtime Networks, 360 Vodka and Inbox Interactive. Attendees of Casino for Cares included many members of the Broadway community, online vendors and Situation's partners.

Situation Interactive plans to hold future events for Situation Cares which will run alongside their Events @ Situation series, a monthly industry gathering to discuss current trends in the online and live events communities.

To learn more or make a tax-deductable contribution to Situation Cares visit www.situationcares.org.

ABOUT SITUATION CARES:

Situation Cares, the charitable extension of Situation Interactive, acts as a fundraising umbrella for causes important to our team and our community. As such, we strive to include our marketing and live events partners in our efforts. The fund awards annual college scholarships to students who show outstanding promise in the arts.

www.SituationCares.org

The Ian Bennett/Situation Cares Memorial Fund is a component fund of The Community Foundation of Orange & Sullivan. www.cfoc-ny.org

ABOUT Situation Interactive:

Situation Interactive is a leading interactive agency for premiere clients in live entertainment. We create comprehensive interactive marketing campaigns for theatre, music, and sports brands worldwide using both online and mobile platforms. With offices in New York, Las Vegas and Los Angeles, we have delivered industry-leading programs for some of the biggest names in live events such as Madison Square Garden, Disney, Universal, Blue Man Group, and the US Open. www.situationinteractive.com