News on your favorite shows, specials & more!

Shopbop to Launch Men's Site Next Year

By: Nov. 15, 2012
Get Access To Every Broadway Story

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click.




Existing user? Just click login.

Shopbop announced it plans to launch a menswear retail website early next year.  A Shopbop spokeswoman told WWD that the site would be "both approachable and serve as a destination to educate and engage guys on fashion and style. While others are serving the fashion converted or the super straightforward, we believe there is an opportunity to serve the guys who live in between these polarities."

The target customers are "modern, cool guys who are looking for the fashion that works in his individual style."  Expect to see options from designers like Rag & Bone, BLK Denim and John Varatos.  

Videos