Shana Farr Debuts Pure Imagination Jewelry Collection

The professional pursuits of songstress/designer Shana Farr will come together at the press premiere of her new Shana Farr Pure Imagination Jewelry Collection. The venue for her launch is the legendary Players Club at a breakfast engagement on Wednesday, March 7, at 9 AM when Shana will entertain the fashion press with music and jewels.

The creation of Pure Imagination began three years ago when, at the same time, she decided to present her first supper club show “Pure Imagination,” inspired by the lyrics of the popular song. Shana has now played at the cabaret rooms of New York, including Feinstein’s at the Loew’s Regency. 

Following her jewelry debut, Shana will be performing her popular musical revue “Whistling Away the Dark: Through Songs of Julie Andrews,” on Thursday, March 15, at 9:30 PM at the Metropolitan Room, 34 West 22^nd Street, in Manhattan.

The pathway to her joint careers as a professional singer/actress and designer began 13 years ago when Shana Farr moved to New York. She landed a job at Harry Winston and quickly climbed the ladder of success at the luxury jeweler, learning the importance of design and detail to ultimately become the Global Director of Merchandise. It was not uncommon for Shana to leave the office after a day of design development, and then head to rehearsal for an operetta such as “Yeoman of the Guard” in which she was reforming the lead role at New York City Center.

Never choosing one career over the other, Shana’ commitment to both has now led to the launch of “Pure Imagination by Shana Farr” – her new line of jewelry that evokes imagination, inspiration and harmony. 

When Shana decided to leave her successful position as Director of Merchandising at Samuel Aaron where she developed designs seen at Mac’s, JC Penny’s, Sam’s Club and shop channels around the world, she knew it was time to make the entrepreneurial jump. She knew what was missing most in the cluttered jewelry marketplace – Pure Imagination by Shana Farr!

“Pure Imagination” will début on the Shana Farr Designs ecommerce website  -- www.shanafarrdesigns.com