Serendipity 3 to Unveil New MOTOWN-Inspired Sundae

MOTOWN: The Musical, which charts the life of Motown mogul, Berry Gordy, has another hit in store for them - ice cream! The explosive new musical featuring almost 60 of the most beloved hits in the Motown musical catalogue, will count a new "hit" when Serendipity 3, the landmark NYC ice cream parlor, presents them with the new MOTOWN: The Musical Sundae. The sundae will be unveiled on Friday, June 21, 2013 at 11:00am at Serendipity 3.

The sundae, served on a spinning MOTOWN lighted record is a thrilling celebration of music meets sweets with 3 exhilarating scoops of chocolate and vanilla ice cream, with a "Stop! In the Name of Love" sprinkling of crumbled Oreo cookies, drowned in a non-stop blitz of chocolate and peanut butter toppings, "Get Ready" for a "Ain't No Mountain High Enough" mound of fresh whipped cream, topped with an "ABC" flurry of cookies and cream sprinkles and a "Super Freak" solid milk chocolate 45rpm MOTOWN record with edible label! We bring the sound to life with a treble clef chocolate lollipop and a MOTOWN magnet!

The sundae sells for $24.95 and is available for a limited time only.

Photo Credit: Joan Marcus