Sephora Partners with Madamenoire for 'Curls Run The World' Natural Hair Product Campaign

Top beauty brand Sephora has joined forces with leading African-American lifestyle site, MadameNoire, to launch 'Curls Run the World,' a new 4 episode digital series featuring four powerful natural hair influencers; top New York hairstylist, Monica Stevens (Mo Knows Hair), natural hair and fashion blogger, Yolanda Renee, lead singer of TLC and fitness guru Rozonda 'Chilli' Thomas, and internationally established poet, Aja Monet. The episodes capture candid conversations around black women embracing their coily, curly and wavy hair types, as well as Sephora's hottest product picks for each natural texture.

The four episodes are available now for viewing on MadameNoire - Episode 1: The Education of Natural Hair features Mo Knows Hair. In the first episode, she discusses ways to care for and style natural hair. Episode 2: Naturally Glamorous features fab vlogger, Yolanda Renee. During the episode, she offers suggestions on mixing fashion and art with natural hair. Episode 3: Naturally Fit, focuses on TLC singer and fitness star, 'Chilli'. During the segment, she gets real about working out while natural. The last episode, Episode 4: The Depth of Natural Hair, highlights performer Aja Monet, who confidently shares why being a black woman with natural hair is empowering.