Sean 'Diddy' Combs Makes Social Media History with the First Instagram Fashion Show

Fashion maven and Social media innovator Sean Combs creates another first with the launch of the Sean John Instagram fashion show. The viral event will take place today, Friday February 8 at 10:00AM ET. Combs will be posting new looks every 30 minutes from 10:00AM - 5:00PM ET. Viewers will be invited to check out images from the latest collection only available at Macy's.

"In Honor of New York fashion week we wanted to do something that has never been done before," said Combs. "With Instagram technology we are bringing Sean John to the social media runway where our consumer lives."

To view the Instagram Fashion Show visit http://instagram.com/iamdiddy

About Sean John

Sean John, a privately held company, was created by music icon Sean "Diddy" Combs and made its fashion debut with a men's sportswear collection for the spring 1999 season. In 2004, Sean "Diddy" Combs for Sean John was honored by the Council of Fashion Designers of America as Men's Wear Designer of the Year. With annual retail sales in the United States of over $525 million, Sean John remains one of the most impressive full lifestyle brands in the US and around the world. In May of 2010 Sean John signed a deal with Macy's to be the exclusive U.S. department store retailer for the Sean John men's sportswear collection beginning in Holiday 2010. The Sean John product is available online at macys.com and in over 400 Macy's stores across the country, with additional doors to be added in the years ahead. Learn more at seanjohn.com.