STAGE TUBE: MORMON'S Rory O'Malley Talks Givenik and Broadway Impact!

Givenik.com recently launched the Givenik Ambassadors program. Through the website as part of the program, cast members of hit shows are able to discuss the causes and charities they support in short video blogs. The series has kicked off with Reeve Carney (Spider-Man) in support of Partnership for the Homeless, Joel Grey (Anything Goes, The Normal Heart) in support of Friends In Deed, and Rory O'Malley (The Book Of Mormon) in support of Broadway Impact. Click below to hear from O'Malley on why he supports Broadway Impact and how you can help.

Through the Givenik Ambassadors Program, fans will have the opportunity to pose questions to upcoming Ambassadors via Givenik's Facebook and Twitter feeds. The Ambassadors then answer a selection of questions in their video blogs. Content is available by visiting www.facebook.com/Givenik.

Givenik.com is redefining theatergoing, one ticket at a time. The revolutionary service offers discount, full-price & premium tickets to dozens of Broadway and Off-Broadway shows, as well as group rates to all shows, and donates 5% of the ticket prIce To the charity of the ticket-buyer's choice. Give money, save money, see a show-it's a win-win-win situation.

Give·nik (n.) 1. a person whose passion for charity is matched only by his/her passion for all things Broadway; 2. a user of givenik.com

Any certified non-profit organization can sign up to be a part of Givenik.com for free to develop a new, year-round fundraising mechanism. The organizations that have joined Givenik.com since it launched in 2007, from national groups to local chapters, and from arts organizations to educational institutions, include Broadway Impact, City Harvest, Human Rights Campaign, Dress for Success Worldwide, God's Love We Deliver, The Actors Fund, Central Park Conservancy, Broadway Cares/Equity Fights AIDS, People for the American Way, NYU Tisch School of the Arts, Creative Alternatives of New York, Manhattan Theatre Club, local chapters of the Susan G. Komen Breast Cancer Foundation, the Museum for African Art and Stand Up To Cancer.

Theatergoers interested in becoming "giveniks" and charitable organizations and school groups interested in joining can simply go to www.givenik.com for more information.