STAGE TUBE: I AM THEATRE Project - Mallory D. Pierce

BroadwayWorld.com is excited to share a new weekly series developed by the Theatre Communications Group! This week Oregon Shakespeare Festival's Mallory D. Pierce shares pivotal moments in her theatre career and why the arts matter to her!

Mallory D. Pierce is the Director of Marketing and Communications at the Oregon Shakespeare Festival. Mallory and her 125+ person staff are responsible for ticket sales, supporting memberships, audience development, publications, media and web communications, archives, box office functions, house operations and all front line customer service. The Marketing and Communications staff is responsible for revenue totaling 70% of OSF's $26 million operating budget. Previously Mallory served as one of OSF's two Directors of Development. In this position she co-managed all endowment and capital campaign fund-raising efforts. In 2001 OSF completed a $23 million campaign to build a new theatre and augment the endowment fund. She has been with OSF for nineteen seasons; prior to that she worked as an arts administrator in Washington with Washington Project for the Arts, Arena Stage and the Kennedy Center for the Performing Arts. Ms. Pierce holds as BA in Theatre Management. Mallory enjoys playing in the mountains and rivers of Southern Oregon with her husband and daughter.

I AM THEATRE spotlights the stories of theatre practitioners, in their own words. With 50 videos over the next 50 weeks, TCG is celebrating its 50th anniversary by sharing stories from a diverse group of people who are creating, supporting, and engaging with theatre. YOU ARE THEATRE: We want to hear your stories! TCG will release a new video each week of individuals sharing pivotal moments in theatre - and hope they will inspire you to tell your stories too. Join us as we seek to raise the international awareness of the depth, diversity and impact of the theatre field. WE ARE THEATRE! Today, not-for-profit professional theatres in the U.S. employ 130,000 people annually, inspire more than 30 million attendees and contribute $2 billion directly to the U.S. economy. What if thousands of theatre artists across the world posted their own video testimonies of why they do what they do and why theatre matters? How might that transform communities' awareness of our work? Please share the stories we've recorded, and we'll share the videos you make, and together we'll testify in a voIce That everyone will hear...I AM THEATRE. YOU ARE THEATRE. WE ARE THEATRE!

For 50 years, Theatre Communications Group (TCG), the national organization for the American theatre, has existed to strengthen, nurture and promote the professional not-for-profit American theatre. TCG's constituency has grown from a handful of groundbreaking theatres to nearly 700 member theatres and affiliate organizations and more than 13,000 individuals nationwide. TCG offers its members networking and knowledge-building opportunities through conferences, events, research and communications; awards grants, approximately $2 million per year, to theatre companies and individual artists; advocates on the federal level; and serves as the US Center of the International Theatre Institute, connecting its constituents to the global theatre community. TCG is North America's largest independent publisher of dramatic literature, with 11 Pulitzer Prizes for Best Play on the TCG booklist. It also publishes the award-winning AMERICAN THEATRE magazine and ARTSEARCH®, the essential source for a career in the arts. In all of its endeavors, TCG seeks to increase the organizational efficiency of its member theatres, cultivate and celebrate the artistic talent and achievements of the field and promote a larger public understanding of, and appreciation for, the theatre. www.tcg.org