STAGE TUBE: ALLEGIANCE's Trek To Broadway, Part III, Looks at Marketing Their Story

Though the upcoming Broadway musical Allegiance takes place during a time when Japanese-Americans were imprisioned by their own country, the creative team wants you to know it's an uplifting story of a family's love. That's where the marketing team comes in.

In the third video we see how a moment in the script when a character turns something horrific into a thing of beauty becomes the inspiration for the musical's logo.

Inspired by George Takei's true-life experience, Allegiance follows one family's experience amid 120,000 Japanese Americans sent to U.S. internment camps during World War II. A mysterious envelope leads Sam Kimura (played by Takei) back 60 years to a time when he (played as a young man by Leung) and his sister Kei (Tony Award-winner Salonga) strive to save their family from the wrongful imprisonment. Sam enlists in the army to prove the Kimuras' loyalty, but Kei joins draft resisters fighting for the rights of their people. Their paths take them from the lush farmlands of California to the wastelands of Wyoming to the battlefields of Europe, and their divided loyalties threaten to tear them apart forever. But as long-lost memories are unlocked, Sam finds that it is never too late to forgive and to recognize the redemptive power of love.