Royal Princess of Thailand Presides of THAI NIGHT at AFM

For almost two decades, the Thai film industry has made a quantum leap in growth thanks to several Thai producers who have spiced up both local and international markets. Furthermore, Thailand's readiness in several aspects attracts foreign producers to film their movies here. Therefore, the Thai film industry, in collaboration with foreign countries, now has a great chance to grow steadily. This year, the Department of International Trade Promotion (DITP), under the Ministry of Commerce, will host Thai Night AFM 2016 in the same period as American Film Market 2016. The event will welcome film representatives from around the world to drive the business and let the world see the potential of the Thai film industry.

Thai Night AFM 2016 under the theme of "Thaiconic" will take place on November 3, 2016, at JW Marriott Santa Monica Le Marigot, Santa Monica, California. On this special occasion, Princess Ubolratana Rajakanya Sirivadhana Barnavadi will graciously preside over the opening ceremony. This event will show many factors that make Thai film industry stand out from others. First, Thailand has various locations that bring the producers' imagination to life. For example, the metropolis like Bangkok is the setting of "All I See Is You". The Hollywood movie called "Gold" transformed the tropical forest in Surat Thani province into Indonesia. Moreover, the professional Thai production team is globally accepted because of the technologically advanced equipment and the team's readiness. That is why the action movie "Mechanic Resurrection", among other foreign movies, chose Thai production services. Furthermore, Thai crew members are Asia's leading technical service provider for the post-production and VFX. The highly qualified team is not only fully equipped with advanced technology, but also experienced in the international platform.

In addition to the location and equipment, the talent of Thai cast and crew is an equally outstanding factor. The Thai film industry is full of talented people, such as the world-renowned director Apichartpong Weerasetkul who directed Cemetery of Splendour shown in USA at the beginning of this year and brilliant actresses like Yaya Ying and Poyd Treechada who take part in Hollywood and Hong Kong movies respectively. Moreover, Soros Sukhum has produced and fed Thai movies to several film festivals worldwide. The last factor of "Thaiconic" is hospitality, which is the unique characteristic of Thai film industry. Because Thailand is centrally located in ASEAN, Thai crews have a chance to work with many international teams with different cultural backgrounds, which shapes their flexible, adaptable and generous personality. That is why Thai people are widely known for their service mind.

The event includes the panel discussion about cash rebate policy, which will attract the foreign crews to work in Thailand in Production, Post-production and VFX process. Moreover, the participants can meet 10 leading Thai film companies and international guests from film industry around the world.