Rebecca Minkoff unveiled a fully redesigned site and e-commerce experience today. The new look is very editorial and sleek. Some new features include one-step checkout, enhanced zooming capabilities and a collections section.
“Content, social media and commerce come together to provide a full 360 view into the brand for the consumer. The entire look and feel was based around that philosophy. It’s about telling the story to the consumer in an integrated fashion,” Minkoff told WWD. She added that the company will soon offer a fully optimized experience for mobile devices.
The site redesign comes in addition to the NYC flagship store slatted for Fall 2013.
About Rebecca Minkoff:
An industry leader in accessible luxury handbags, accessories, footwear and apparel, Rebecca Minkoff’s playful and subtly edgy designs can be spotted around the world on young women and celebrities alike.
After developing an affinity for design while in the costume department in high school, Rebecca Minkoffmoved to New York City at only 18 years old to pursue her dream of becoming a fashion designer.
In 2001, Rebecca designed a version of the “I Love New York” t-shirt as part of a five-piece capsule collection, which appeared on The Tonight Show and became an overnight sensation.
In 2005, Rebecca designed her first handbag, which she soon dubbed the “Morning After Bag,” a.k.a. the “M.A.B.” This iconic bag ignited Rebecca’s career as a handbag designer and inspired her “downtown romantic”-themed designs in the years to come. Rebecca’s success was further enhanced by the support of her brother and the company’s CEO and co-founder, Uri Minkoff, who helped usher in and pioneer the company’s industry-leading social media efforts.
After four years of designing statement-making handbags and accessories with her trademark leathers, studs and edgy hardware, Rebecca returned to her roots of apparel design and introduced her first ready-to-wear collection in 2009.
Today, Rebecca Minkoff has developed into a global lifestyle brand with a wide range of accessories, footwear, apparel, handbags and jewelry as well as men’s leather goods under the label Ben Minkoff. The brand is distributed in over 900 stores worldwide, and on March 1, 2012, Rebecca opened her first free-standing boutique in Tokyo. In 2011, she won industry recognition when she was awarded the Breakthrough Designer Award from the Accessories Council. Rebecca is an active member of the CFDA and supports multiple philanthropies including Jessica Seinfeld’s non-profit, Baby Buggy.