|
Rag & Bone Launches The /JEAN Fit Room
By: Jennifer Diamond Oct. 10, 2012
Don't know your Skinny from your Legging?
With nine great fits to choose from, rag & bone has established the /JEAN Fit Room to help customers find their perfect pair of jeans. Micro videos shot in rag & bone's Meatpacking HQ showcase the different styles and are accompanied by fit descriptions.
"We thought The Fit Room would be a cool way to help customers determine which of our core styles work best for them," explains rag & bone's David Neville. "Seeing the girls in motion really helps illustrate the fit," he adds.
Along with micro videos, there are a series of accompanying images that further showcase the jeans and offer styling options. The /JEAN Fit Room will be updated regularly with new washes and prints.
The /JEAN Fit Room features rag & bone's best-selling jeans – Capri, Zipper Capri, Legging, Skinny, High- Rise Skinny, Pencil leg, Cigarette, Boot and Bell.
Check it out at rag-bone.com/jean/fit_room
Videos