RWS Entertainment Group Launches Rebrand with New Name, Logo, Expanded Workspace & More

RWS Entertainment Group, a New York City based full-service Production Company that creates award-winning custom entertainment, live events, and branded experiences worldwide, announces today a company rebrand.

Formerly known as RWS & Associates, the rebrand includes the introduction of a new company name, logo, and website, as well as the addition of a recently expanded workspace and global development initiative. The rebrand signifies RWS' rapid growth and evolution into a leading full-service, creative Production Company.

"RWS has always strived to embrace what the evolution of entertainment can be and to drive the innovation behind how we make it," said Ryan Stana, CEO and Founder of RWS Entertainment Group. "Our rebrand demonstrates our growth and where we're going next; It's exactly how we want to show brands our expanding dominance and capabilities as a one-stop theatrical shop for anyone from the leisure industry to Broadway and beyond."

RWS Entertainment Group is an Emmy Award-winning, New York-based live entertainment Production Company that creates custom entertainment, live events and branded experiences for top resorts, cruise lines and theme parks.

In 2015, RWS opened the largest facility of its kind in New York City - a 40,000 sq. ft. studio and office complex that houses their large rehearsal studios, vocal rooms, wardrobe and casting departments along with an in-house design lab. All hired performers are housed in fully furnished RWS Apartments adjacent to their office.

In 2016, RWS acquired Broadway, film, and TV casting firm, Binder Casting, further expanding RWS' services. In 2017, RWS announced global expansion with an emphasis on business growth in Europe, Asia and the Middle East.

Today, RWS's staff hires over 3,000 performers worldwide and produces over 200 shows and events for clients including Holland America Line, Hard Rock Resorts, Prada, NBCUniversal, Cedar Fair, Hershey Entertainment and Resorts, Westfield, Macy's, Vera Wang, Mattel, and more.

Additionally, the company has adopted a new mission, "Raise Your Experience," to better illustrate how RWS combines vision, know-how and world class talent to go from concept to completion and everywhere in-between when creating award-winning custom entertainment, live events and experiences.

Operating out of a 40,000 square foot office and rehearsal studio complex together with performer housing in New York City, Emmy Award-winning RWS Entertainment Group is North America's largest provider of branded stage shows and experiences.

Founded in 2003, the multi-award winning live entertainment Production Company has produced innovative productions and custom brand experiences for top resorts, cruise lines, theme parks, corporate events and NYC fashion events for an impressive roster of clients that include Holland America Line, Hard Rock Resorts, Prada, NBCUniversal, Cedar Fair, Hershey Entertainment and Resorts, Westfield, Macy's, Vera Wang, Mattel, to name a few. RWS is now the foremost turn-key solution in the industry, providing full design and installation services for interactive experiences, theming, décor and more, to create unparalleled immersive experiences.

In July 2016, RWS acquired 12-time Artios Award-winning Binder Casting, a leading casting firm for Broadway, film and TV. For more information about RWS Entertainment Group, please visit rwsnyc.com, Facebook, Instagram, and Twitter.