ROCK OF AGES Teams Up with psGive to Help Find a Cure for Breast Cancer

The hit Broadway musical Rock of Ages has teamed up with award-winning cause marketing experts psGive to create a truly unique backstage experience. As part of its efforts to raise funds and awareness for National Breast Cancer Coalition's Breast Cancer Deadline 2020®, fans and supporters can compete for backstage passes to Rock of Ages and a ‘meet and greet' with the cast at New York City's Helen Hayes Theater in an auction-like event running now through June 29th. Please submit entries here.

"Working with the amazing folks at Rock of Ages and NBCC has been great. They are a perfect fit for our online event model, which is much different from the norm," says Sean Steinmarc, co-Founder of psGive. "By combining the affordability of charity raffles with the excitement of online auctions, we've developed a more exciting, engaging, and accessible way to make the brand-cause connection. Not to mention," he adds, "people like winning cool stuff."

In 1987 on the Sunset Strip, a small town girl met a big city rocker and in Los Angeles' most famous rock club, they fell in love to the greatest songs of the 80s. It's ROCK OF AGES, an arena-rock love story told through the mind-blowing, face-melting hits of JOURNEY, Night Ranger, STYX, REO SPEEDWAGON, PAT BENATAR, TWISTED SISTER, POISON, ASIA, WHITESNAKE and many more. Visit http://www.rockofagesmusical.com.

More and more consumers buy and recommend brands that support causes they care about. psGive reaches new customers and strengthens ties with existing ones through their award-winning channel. Designed for deeper consumer engagement, they combine the affordability of charity raffles with the excitement of online auctions, as well as provide solutions to tell your story through high-impact branded messaging. Visit psGive's blog: How Can A Broadway Musical Help the Fight Against Breast Cancer?

The National Breast Cancer Coalition (NBCC) is dedicated to ending breast cancer by 2020 through the power of grassroots action and advocacy. NBCC increases funding for breast cancer research; monitors how those funds are spent; expands access to quality health care for all; and ensures that trained advocates influence all decision making that impacts breast cancer. Join NBCC, learn more and take action - visit http://BreastCancerDeadline2020.org.