Photo Flash: V-Day Plays NYMF

An Official Selection of the 2010 New York Musical Theater Festival
Limited Run Begins October 4, 2010 at Urban Stages

From two of the minds that brought you Don't Quit Your Night Job comes V-Day, a new musical by David Rossmer and Steve Rosen that will make its world premiere on October 4th at 8pm as part of the 2010 New York Musical Theater Festival.

Josh Cohen hates Valentine's Day. This year is no exception: he's unlucky in love, working a job he hates, and his apartment just got robbed of everything except a Neil Diamond CD. But when an unexpected treasure arrives in his mailbox, he's forced to confront his biggest enemy: his own conscience. Woven with songs in the "Diamond style," V-Day is about doing the right thing, even when it sucks.

Directed by Tony-Award winner Ted Sperling (See What I Wanna See, South Pacific, Guys & Dolls) with Musical Direction by Vadim Feichtner (The 25th Annual Putnam County Spelling Bee), the hilarious comedy stars authors Steve Rosen (Guys & Dolls, Spamalot, The Farnsworth Invention) and David Rossmer (Titanic, Fiddler on the Roof) both as the ill-fated Josh Cohen along with Sara Chase (The Toxic Avenger, The First Wives' Club), Feichtner, Hannah Sielatycki and Danny Stone, all of whom will also double as the band.

The creative team for V-Day includes Associate Director/Musical Staging by Andrew Palermo, Set Designer Dane Laffrey, Lighting Designer Bradley Clements, Sound Designer Ted Pallas, Costume Designer Meredith Benson and Production Stage Manager Jennifer Rogers. Produced by Lauren Bass.

V-Day runs: October 4th at 8p, October 5th at 1p, October 6th at 4:30p, October 8th at 8pm, October 9th at 1p, and October 10th at 4:30p & 8pm. at Urban Stages, located at 259 W. 30th St. btw 7th & 8th Avenues. Tickets are $20 and can be purchased any time at www.nymf.org or, beginning September 27th, in person at the box office.

For more information about the show or to purchase tickets, visit www.nymf.org or call 212-352-3101.

Photo by Spencer Moses