Photo Coverage: ELF Box Office Opens!

On Saturday, September 25th at 12:30pm the new Broadway musical ELF celebrated the opening of the Al Hirschfeld Theatre box office. ELF star Sebastian Arcelus (Buddy) presided over the festivities. As an extra special treat, direct from the Macy's Thanksgiving Day Parade®, a giant elf balloon took a detour from its usual parade route to fly above the Al Hirschfeld Theatre for this very special occasion. BroadwayWorld was on hand for the event and brings you photo coverage below.

At the event, Sebastian Arcelus gave out the following treats:Kids ages 7-12 can enter to win a walk on role in the new Broadway musical ELF; Two Tickets for VIP Viewing for the 84th Annual Macy's Thanksgiving Day Parade® on Thursday, November 25th at 9am; A Sneak Peek Preview of Macy's Santaland® at Macy's Herald Square with Santa himself for a Family of Four (date to be scheduled on 11/21, 11/22 or 11/23); A NOOKTM eBook Reader from Barnes & Noble; Family 4-packs to VIP Skating at The Pond at Bryant Park; DVD Copies of the New Line Cinema hit movie ELF and more.

ELF will open on Sunday, November 14th at the Al Hirschfeld Theatre (302 West 45th Street) and previews will begin on Tuesday, November 2nd. The production will play a limited engagement for the holiday season through Sunday, January 2nd.

Tickets for ELF range from $39 to $137 (including a $2 facility fee). For more information and performance schedule, visit www.Telecharge.com or call 212.239.6200.

ELF will star Sebastian Arcelus as ‘Buddy,' Amy Spanger as ‘Jovie,' ' Tony® Award nominee Mark Jacoby as ‘Walter,' Michael Mandell as ‘Store Manager,' Michael McCormick as ‘Mr. Greenway,' Valerie Wright as ‘Deb' and Matthew Gumley as ‘Michael.'
The production will also star Tony® Award winner Beth Leavel as ‘Emily,' and six-time Emmy® Award winner George Wendt as ‘Santa.'

Based on the beloved 2003 New Line Cinema hit, ELF will feature songs by Tony Award nominees Matthew Sklar and Chad Beguelin (The Wedding Singer), with a book by Tony Award winners Thomas Meehan (The Producers, Hairspray) and Bob Martin (The Drowsy Chaperone). ELF will be directed and choreographed by Tony nominee Casey Nicholaw (The Drowsy Chaperone, Monty Python's Spamalot).

Warner Bros. Theatre Ventures in association with Unique Features present the new Broadway musical ELF, the hilarious tale of Buddy, a young orphan child who mistakenly crawls into Santa's bag of gifts and is transported back to the North Pole. Buddy is raised unaware that he is actually a human, until his enormous size and poor toy-making abilities cause him to face the truth. With Santa's permission, Buddy embarks on a journey to New York City to find his birth father and discover his true identity. Faced with the harsh reality that his father is on the naughty list and his step-brother doesn't even believe in Santa, Buddy is determined to win over his new family and help New York remember the true meaning of Christmas. This modern day Christmas classic is sure to make everyone embrace their inner ELF.