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Photo Coverage: Broadway Green Alliance E-Waste Collection

By: Dec. 17, 2009
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'Tis the season of buying new and replacing old electronics, and to commemorate its one year anniversary, the Broadway Green Alliance hosted an industry-wide electronic waste (e-waste) collection for actors, stage crew, producers, general managers and theaters from across the Great White Way, sponsored by WeRecycle! on Wednesday, December 16. 

Highlights of the event included presentations featuring Wicked and Next to Normal producer David Stone, Dr. Allen Hershkowitz, Senior Scientist at the Natural Resources Defense Council, and David Hurd, Director of Office of Recycling Outreach and Education, Council on the Environment of New York City.

Members of the casts of BGA shows, including Finian's Rainbow, Guys & Dolls, Mamma Mia! 9 to 5, Phantom of the Opera, Ragtime, South Pacific, The Little Mermaid and Wicked, performed two songs including an original song by composer John Mercurio.  The event was emceed by Kerry Butler and Valerie Smaldone

The BGA was created in 2008 as an Ad Hoc Committee of the Broadway League. It is an industry-wide initiative that seeks to educate, motivate and inspire the theater community and its patrons to adopt environmentally friendlier practices in all aspects of theatre production and everyday life. Working closely with the NRDC, the BGA identifies and disseminates better practices for theatre professionals and reaches out to theatre fans throughout the country.

E-waste, or electronic waste, refers to old computers, cell phones, printers and other electronics that are no longer wanted. These products contain dangerous toxins like lead and mercury that should not be thrown in with the rest of the trash, but reused or recycled instead.

Today's e-waste drive was organized by the BGA but theatre fans can do their part by taking their old electronics to retailers with recycling programs, mailing them back to manufacturers, or organizing a recycling event in their community - visit www.nrdc.org/ewaste to find out how. And to make it easier in the future - New Yorkers can tell the Governor and their state representatives we need a statewide electronics recycling program.

The Broadway Green Alliance (BGA), established in 2008 as an Ad Hoc Committee of The Broadway League, is an industry-wide initiative that seeks to educate, motivate and inspire the theater community and its patrons to adopt environmentally friendlier practices in all aspects of theatre production and everyday life. Working closely with the Natural Resources Defense Council, the BGA identifies and disseminates better practices for theatre professionals and reaches out to theatre fans throughout the country.

Photo Credit: Brian Estrada

Photo Coverage: Broadway Green Alliance E-Waste Collection  Image
E-Waste Collection Sample

Photo Coverage: Broadway Green Alliance E-Waste Collection  Image
West Side Story Cast Members Explain how the Show Stays Green

Photo Coverage: Broadway Green Alliance E-Waste Collection  Image
Finian's Rainbow Cast Members Explain How The Show Stays Green

Photo Coverage: Broadway Green Alliance E-Waste Collection  Image
South Pacific and Ragtime Cast Members Explain How Their Shows Stay Green

Photo Coverage: Broadway Green Alliance E-Waste Collection  Image
Cast Members from Next to Normal and Wicked Explain How Their Shows Stay Green

Photo Coverage: Broadway Green Alliance E-Waste Collection  Image
Dr. Allen Hershkowitz Interviewed by NY1 

Photo Coverage: Broadway Green Alliance E-Waste Collection  Image
Brandon Wardell, Emcee Kerry Butler, and Clarke Thorell

Photo Coverage: Broadway Green Alliance E-Waste Collection  Image
Emcee Valerie Smaldone

Photo Coverage: Broadway Green Alliance E-Waste Collection  Image
Event Producer Seth Greenleaf 

Photo Coverage: Broadway Green Alliance E-Waste Collection  Image
David Hurd, Director, Office of Recycling Outreach and Education

Photo Coverage: Broadway Green Alliance E-Waste Collection  Image
Event Producer David Stone 

Photo Coverage: Broadway Green Alliance E-Waste Collection  Image
Dr. Allen Hershkowitz, Senior Scientist, National Resources Defense Council

Photo Coverage: Broadway Green Alliance E-Waste Collection  Image
Broadway performers Sing An Original Song by Composer John Mercurio

Photo Coverage: Broadway Green Alliance E-Waste Collection  Image
E-Waste Information Booth

Photo Coverage: Broadway Green Alliance E-Waste Collection  Image
E-Waste Information Booth

Photo Coverage: Broadway Green Alliance E-Waste Collection  Image
E-Waste Information Booth

Photo Coverage: Broadway Green Alliance E-Waste Collection  Image
E-Waste Collection Samples from Broadway Productions




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