Phil Lloyd Appointed Chief Marketing Officer of ATG Entertainment

Phil Lloyd has been appointed Chief Marketing Officer of ATG Entertainment. According to the company's website, Lloyd's role covers everything from consumer facing marketing, to CRM, social media, corporate brand, eCommerce, performance marketing, internal and external communications.

"Our aim is to ensure that the content we present reaches the maximum number of people, who go to have the best customer experience, across the UK, US and Europe," Lloyd writes.

Prior to joining ATGE, Lloyd is a four-time CMO within high growth scale-ups, multinational corporations, large digital brands, and global creative agencies across marketplaces, real estate, automotive and gaming. He describes himself as "a consumer-first marketer who enjoys creating strategies that combine the best classical marketing thinking with data-led, performance marketing."

About ATG Entertainment:

As BroadwayWorld previously reported, earlier this year, Ambassador Theatre Group, a leading live entertainment organisation, rebranded as ATG Entertainment. 

ATG Entertainment is a world leader in live entertainment. Their portfolio of venues includes historic theatres, studio theatres, cinemas, conference spaces, and modern live music arenas. ATG Entertainment own, operate or programme 64 of the world’s most iconic venues across the UK, the US and Germany entertaining over 18 million audience members each year.

Through in-house Production companies and working closely with top producers and promoters ATG presents over 15,000 live performances annually, including Cabaret at the Kit Kat Club, Stranger Things: The First Shadow, Moulin Rouge, The Lion King, Harry Potter and the Cursed Child and Starlight Express as well as popular music and comedy shows.

ATG also owns a leading ticketing platform processing more than 18 million tickets each year for musicals, plays, concerts, comedy shows and a variety of other live events. ATGtickets.com attracts more than 40 million unique visitors annually. The company has offices in London, Woking, New York and Cologne.