News on your favorite shows, specials & more!

Perry Ellis International Sets Men's Sportswear License Agreement for Farah Vintage Brand

By: May. 13, 2015
Enter Your Email to Unlock This Article

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe.




Existing user? Just click login.

Perry Ellis International (Nasdaq:PERY) announced today that it has entered into a license agreement in Australia and New Zealand with South Pacific Apparel, Ltd., for men's sportswear including polos, t-shirts, casual shirts, denim and pants under the Farah(R) vintage brand. The new collection will launch in Spring 2016 in department, chain and specialty stores as well as online with The Iconic, Australia's largest online multi-branded ecommerce platform.

The Farah vintage brand is rooted in rich heritage and bolstered by street credibility, leveraging creative ambassadors to drive success. These extraordinary individuals are empowered to become product developers, storytellers and educators inspiring millions of consumers. For fashion-minded hipsters in East London and international artists alike, the name Farah represents a melding of bold style and solid quality that resonates with youth of all walks. Farah products are sold internationally through major retailers and company-owned retail stores, and as well as on www.Farah.co.uk.

Perry Ellis International Chairman & Chief Executive Officer George Feldenkreis remarked, "Our Company looks forward to working closely with South Pacific Apparel with targeted marketing and social media campaigns as we execute our strategy to extend the reach of our global brands across product categories, distribution channels and geographies to drive further growth and profitability."

"We are genuinely excited to be able to bring the hugely successful Farah vintage label to our shores direct from the UK and be part of its incredible heritage and phenomenal growth story," commented South Pacific Apparel's Chief Executive Officer Andy Williams.

For more information about Perry Ellis International, Inc. and the company's entire portfolio of brands, please visit. www.PERY.com.




Videos