PHOTO: HAMILTON Ads Take Over Columbus Circle Subway Station

Though Christopher Columbus spent most of his time in the Caribbean during his voyages to this hemisphere, never coming close to Manhattan, that traffic circle on West 59th Street has beared his name for over century.

Alexander Hamilton, as history and Lin-Manuel Miranda tell us, made the boat ride from the Caribbean to the North American continent and has been regarded as a quintessential New Yorker.

So it's only appropriate that Hamilton, Miranda's smash hit musical, has claimed its corner of Columbus Circle. Commuters walking in and out of the downtown 1 train at that stop are accustomed to seeing several Broadway productions advertised on the station's walls, but Hamilton has now taken over that prime section of ad space, with a beautiful display of black shadows and white letters popping out of gold backgrounds.

HAMILTON recently opened at the Richard Rodgers Theatre. HAMILTON has book, music and lyrics by Tony and Grammy Award-winning composer Lin Manuel Miranda, who also plays the title role. The musical is directed byThomas Kail, with choreography by Andy Blankenbuehler and music direction and orchestrations by Alex Lacamoire. HAMILTON is inspired by Ron Chernow's biography "Alexander Hamilton."

HAMILTON, which recently transferred to Broadway following a sold-out run at The Public Theater in NYC, is the acclaimed new musical about the scrappy young immigrant Alexander Hamilton, the $10 Founding Father who forever changed America with his revolutionary ideas and actions. During his life cut too short, he served as George Washington's chief aide, was the first Treasury Secretary, a loving husband and father, despised by his fellow Founding Fathers and shot to death by Aaron Burr in their legendary duel.