PANDORA Jewelry Debutes Limited Edition Charm for Black Friday

PANDORA Jewelry debuted the final charm of its "Twelve Days of Christmas" collection. Every day this month, starting November 4, PANDORA has unveiled a new holiday charm to PANDORA Club members, Facebook and Twitter fans. The final release, a spectacular limited edition charm, will be revealed on Black Friday.

The "Let It Snow" charm is a sparkling openwork sterling silver snowflake with pav-set cubic zirconia. As a beautiful addition to the existing PANDORA Moments collection, it adds a festive touch to a sterling silver bangle, leather or traditional clasp bracelet. It can also be worn on its own on a necklace chain or styled as earrings using the PANDORA sterling silver earring barrels.

"Black Friday is an exciting day for many it's the 'unofficial' start of the holiday shopping season," said Angel Ilagan, Vice President, Marketing, PANDORA Americas. "What better way to kick off the holidays than with a limited edition gift for yourself or a loved one?"

Available on Black Friday, November 29, the charm is a limited edition release for the 2013 holiday season and will only be available while supplies last. PANDORA's Twelve Days of Christmas Gift Set, which includes all 12 holiday-inspired charms and PANDORA's Moments collection barrel-clasp bracelet, is priced at $500 ($715 retail value).

Give the gift of affordable luxury this holiday season. To view the new pieces or locate an authorized PANDORA retailer, visit www.pandora.net.

ABOUT PANDORA

For more than 30 years, PANDORA has been making its mark in the international fine jewelry industry and is world-renowned for its high-quality, hand finished designs made from genuine materials at affordable prices.The collections inspire women to embrace their individuality with romantic and feminine pieces that capture the unforgettable moments of life. The strength of the PANDORA charm bracelet is the detailed design, the high quality and the unique threaded bracelet system (U.S. Pat. No. 7,007,507). The affordable luxury collections include customizable charm bracelets, rings, earrings, necklaces and watches made from sterling silver and 14K and 18K gold. Perfect for any occasion, PANDORA jewelry is sold in over 70 countries on six continents in over 10,300 locations, including approximately 1,000 PANDORA branded concept stores. To view the PANDORA collection, build a personal piece online or locate a jeweler, please visit PANDORA.net. For news and updates, find us on Facebook or follow us on Twitter.

Headquartered in Copenhagen, Denmark, PANDORA employs over 7,300 people worldwide, of whom more than 5,200are located in Gemopolis, Thailand, where the company manufactures its jewelry. PANDORA is publicly listed on the NASDAQ OMX Copenhagen stock exchange in Denmark. In 2012, PANDORA's total revenue was DKK 6.7 billion (approximately EUR 900 million). For more information about PANDORA, please visit www.pandoragroup.com.