Opening Ceremony is going all out for their first New York Fashion Week runway show.
The brand is staging a pop-up market at Pier 57, called
Opening Ceremony BTW (by the water). The pop-ups will be staged in shipping containers and include vendors like
DKNY Exclusively for
Opening Ceremony and Rihanna for River Island. There will also be an Estée Lauder pop-up salon with nail artist Naomi Yasuda.
Opening Ceremony BTW will also launch Coca-Cola Designer Drinkware products, plus Tenga products with packaging inspired by the Opening Ceremony's spring collection.
"In light of the way we always tackle events we decided that we wanted to activate [the fashion show] space for the entire week of fashion week," said Carol Lim, Opening Ceremony's cofounder. "It's our version of giving guests the experience not only the day of the show. They can see curated fashion products and food. "We thought, 'Why not extend it for the entire fashion week?'"
About Opening Ceremony:
Opening Ceremony was founded in 2002 by two friends from UC Berkeley, Carol Lim and Humberto Leon, as a place to share their passions for travel, art, and fashion. Inspired by a trip to Hong Kong, the two decided to leave their jobs in corporate fashion to realize their unique dream. What began as a single store on a quiet street in downtown New York is now a global community with outposts in New York, London, and Los Angeles, a department store in Tokyo, a wholesale showroom, an in-house clothing line, a blog, an e-commerce site, a TV channel, and an annual magazine.
Taking its name and mission statement from the modern Olympic Games, founded by Baron Pierre de Coubertin, Opening Ceremony adopts a multinational approach to retail. In addition to stocking both iconic and emerging homegrown designers, every year OC showcases the spirit and merchandise of a visiting country, transforming each store into a marketplace for exotic souvenirs and international talent.
Today, OC continues to grow according to its founding principles of exploration and friendship, working with a family of contributors to forge a creative environment that reaches far beyond the fashion world. Over the years,
Opening Ceremony has collaborated with brands including Rodarte, Topshop, Pendleton, and Maison Martin Margiela, and has become known for its projects with creatives like Spike Jonze, Terence Koh, and Chloë Sevigny. In 2011, Carol and Humberto embarked on a new journey as the creative directors of Kenzo, taking the storied French fashion house into a colorful new chapter.
