One Direction Takes Over Macy's to Launch "Our Direction" Fragrance

Macy's announced that One Direction's highly-anticipated debut fragrance "Our Moment" is officially available tomorrow at more than 650 Macy's stores across the country and on macys.com. First introduced in the UK during the summer, the vibrant and playful, fruity floral fragrance is striking just the right note. The fragrance was inspired by and is dedicated to fans. To celebrate the U.S. launch, Macy's will host a music takeover in stores across the country tomorrow with tunes from the band's two globe-conquering albums, "Up All Night" and "Take Me Home." Macy's One Direction music takeover will also include the hit single from the band's third studio album "Midnight Memories," titled "Best Song Ever," which recently won MTV's 2013 Video Music Award for "Best Song of Summer." Fans will also recognize some familiar voices playing on Macy's airwaves - Harry, Liam, Louis, Niall and Zayn will join in the fun with special exclusive shout-outs to Macy's customers that will play throughout the day.

"We know how eagerly One Direction fans have waited for the 'Our Moment' fragrance to launch here in the United States, and are excited to offer the collection nationwide and on macys.com," said Martine Reardon, Macy's chief marketing officer. "We know our customers will also have fun hearing the band's music in our stores today, helping launch what is anticipated to be one of the most popular fragrances with our shoppers throughout the holiday gifting season."

"Our Moment" is a sparkling, juicy and feminine fragrance made up of splashes of fresh fruit and seasonal flowers infused with undertones of warm musk. The pink grapefruit, wild berries and red currants, combined with the delicacy of jasmine petals, and frangipani with the dry, woody tones of musk and patchouli leave an enticing and playful scent on the skin. The band worked closely with fragrance experts in choosing their favorite scents and was involved in every step of the creation process, including the design of the bottle and packaging. The collection, available in store and online, ranges in price from $15 to $59.50 and includes Eau de Parfum (available in 1.7 oz and 3.4 oz), shower gel and body wash, as well as a rollerball available only at macys.com.

About Macy's

Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks and the Macy's Thanksgiving Day Parade, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers, employees and Macy's Foundation, Macy's helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers.