ON THE TOWN Announces Mobile Lottery for $20 Tickets!

ON THE TOWN and TodayTix, the Broadway ticket app, just announced Broadway's first ever mobile lottery, offering $20 day-of tickets to the iconic musical comedy. The new Broadway revival of ON THE TOWN, directed by John Rando (Tony Award® for Urinetown) and choreographed by Joshua Bergasse (Emmy Award winner for "Smash") officially opens on Thursday, October 16, 2014 at Broadway's Lyric Theatre (213 W 42nd St, New York, NY 10036).

TodayTix allows you to enter the mobile lottery via the app, available in the App Store or Google Play Store. The entry period will begin each day at midnight, and continue until winners are notified via push notification 3-4 hours before the selected performance begins. Winners will be offered the opportunity to purchase $20 tickets, and can pick up their tickets from the uniformed TodayTix concierge outside of the theatre. Lottery tickets and seat locations are subject to availability.

The Bronx is up, the Battery's down, and three sailors are hoping to get just a little bit lucky on their one day of leave in the Big Apple. From the Brooklyn Navy Yard and Coney Island to Times Square and Carnegie Hall, ON THE TOWN zigzags through New York City as the sailors and the three high-spirited young women they meet chase love, dreams, and each other during an unforgettable day in the city that never sleeps. The classic score features the standards "New York, New York," "I Can Cook Too," "Lonely Town," and "Some Other Time" and is played in this production with their original orchestrations, performed by the largest orchestra on Broadway, with 28 musicians led by musical director James Moore (Follies, Ragtime). Tickets for the new Broadway revival of ON THE TOWN are on sale now and available at Ticketmaster.com.

The cast is led by Tony Yazbeck (Gypsy, A Chorus Line), Jay Armstrong Johnson (The New York Philharmonic's Sweeney Todd, Hands On A Hardbody, Hair), and Clyde Alves (Bullets Over Broadway, Nice Work If You Can Get It) as the sailors on 24-hour shore leave who take on the Big Apple; Megan Fairchild (New York City Ballet Principal Dancer), Alysha Umphress (American Idiot) and Elizabeth Stanley (Company) as the women who steal their hearts; and Jackie Hoffman (Hairspray, Xanadu) in the role of "Madame Dilly". Tony Award® winner Michael Rupert (Legally Blonde: The Musical, Ragtime, Falsettos, Sweet Charity) plays "Judge Pitkin" alongside Allison Guinn (Hair) as "Lucy Schmeeler", Tony Award® nominee Phillip Boykin (The Gershwins' Porgy and Bess) and Stephen DeRosa (Hairspray, The Nance, Into The Woods).

Rounding out the cast is an ensemble of 19, including Chip Abbott, Tanya Birl, Angela Brydon, Holly Ann Butler, Julius Carter, Kristine Covillo, Lori Ann Ferreri, Paloma Garcia-Lee, Stephen Hanna, Eloise Kropp, Brandon Leffler, Jess Leprotto, Cory Lingner, Skye Mattox, Michael Rosen, Samantha Sturm, Christopher Vo, Cody Williams, and Mikey Winslow.

Created by the legendary creative team of Leonard Bernstein, Betty Comden, Adolph Green, and Jerome Robbins, ON THE TOWN grew out of the Jerome Robbins ballet Fancy Free, about three sailors on leave in New York, which debuted in 1944 with the American Ballet Theatre. The musical opened at Broadway's Adelphi Theater later that year, directed by George Abbott, and played through February 2, 1946 for a total of 462 performances, transferring to the 44th Street Theatre and Martin Beck Theatre along the way.

The production features scenic and projection design by Tony® nominee Beowulf Boritt (Act One, Chaplin, Rock of Ages), lighting design by Drama Desk nominee Jason Lyons (Bring it On, Rock of Ages), costume design by Tony Award® winner Jess Goldstein (Newsies, Jersey Boys, The Rivals), and sound design by Tony® nominee Kai Harada (Follies, Million Dollar Quarter), and hair and makeup design byLeah Loukas (A Night with Janis Joplin, Vanya and Sonya and Masha and Spike).

ON THE TOWN is produced by Howard & Janet Kagan, Severn Partners Entertainment, Bruce Robert Harris & Jack W. Batman, Nigel Lythgoe, Paula Marie Black, Michael J. Moritz Jr., Ambassador Theatre Group, Michael A. Alden/Dale Badway/Ken Mahoney, Dominick Laruffa Jr. & Rob Hinderliter, Corey Brunish & Brisa Trinchero, Kim Schall, Michael Rubenstein, Margie & Bryan Weingarten, Allan & Adam Gordon, LGP Theatrical, Matt Ross/Ben Feldman, Pamela Cooper and Barrington Stage Company.

TODAYTIX (Merritt Baer, CEO & Co-Founder; Brian Fenty, Operating Chairman & Co-Founder;Elizabeth Williams, Partner and Theatrical Founder) is bringing Broadway and Off Broadway into the 21st century as the first mobile-only ticketing platform for theater, with its first class, easy-to-use app interface and exclusive concierge service. Offering an unparalleled customer experience by leveraging best practices from hospitality, venture capital and consumer brands, TodayTix caters to last minute ticket-buyers (approximately 40-50% of Broadway tickets are now purchased week-of) and customers seeking a simple, transparent, one-stop shopping experience for live theatrical events in New York City. TodayTix makes tickets available to a range of live theatrical events in New York City up to one week in advance, and at the best available prices (with one of the lowest convenience fees in the industry). Unlike traditional ticket-buying interfaces, purchases can be made in 30 seconds or less, with just a few taps. TodayTix utilizes enterprise-grade mobile and payments infrastructure built by Bluefin Payment Systems and PayPal.

In building a scalable platform for venues as well as consumers, TodayTix has partnered with many New York institutions, including The Public Theater, New York City Center, Roundabout Theatre Company, The Atlantic Theater Company, and more. TodayTix also recently launched a popular referral program, where theatergoers can share savings with their friends by providing them a $20 discount code on their first purchase, and receiving a $20 credit in return towards their next show.