No7 from Boots introduces Lift & Luminate Serum

Building on the international success of the Protect & Perfect and Protect & Perfect Intense Serums, No7 from Boots introduces Lift & Luminate Day & Night Serum, its next cutting-edge skincare launch. Lift & Luminate Day & Night Serum is independently proven to help you look younger in four weeks. This revolutionary two-step system targets the three main signs of aging uneven skin tone, the appearance of lines and wrinkles and loss of skin firmness and is clinically proven to diminish the appearance of age spots. It will appear in stores in September 2013.

Boots is proud to expand its anti-aging serum offering to suit women with various skin needs and at different stages in the aging process:

• Protect & Perfect for ages 25-35: first signs of aging, fine lines
• Protect & Perfect Intense for ages 35-45: deep lines and wrinkles
• Lift & Luminate for ages 45+: three main signs of aging; uneven skin tone, deep lines and wrinkles, loss of skin firmness

Working with a panel of leading experts around the world, Lift & Luminate Day & Night Serum has been independently tested and proven to work. Backed by the biggest anti-aging skincare trial ever conducted by No7, and years of scientific research and development, it is clinically proven to reduce the appearance of age spots.

The serums include new scientific discoveries in skin lightening identified by Dr. Mike Bell, Scientific Skincare Advisor for Boots, and his team. The discovery was then published in Experimental Dermatology. The formula reduces the appearance of lines and wrinkles and leaves skin feeling firmer, visibly lifted and with a more even skin tone.

In an eight week user trial in November 2012, the feedback from 76 respondents after only four weeks was:

• 90% noted their general pigmentation was less noticeable
• 84% said lines and wrinkles were less visible in 4 weeks
• 90% said their skin texture looked improved
• 82% noticed their skin feels firmer
• 82% said their skin was younger-looking

Additionally, in only eight weeks, women said their age spots appeared faded by up to 50% of their original shade.

The No7 Lift & Luminate Day Serum includes three key complexes:

• Skin-brightening complex of Sophora, Kiwi and Vitamin C, developed to even skin tone and diminish the appearance of age spots.
• Patented antioxidant complex made of Mulberry, Ginseng and Vitamin C protects skin from free radical damage.
• Firming complex of Vitamin A, Peptides and DPHP repairs skins' elasticity, leaving it feeling smoother.

The moisture-rich No7 Lift & Luminate Night Serum is packed with a revolutionary PHA (Gluconolactone), to exfoliate, revitalize and even the skin tone.

"No7 has been at the heart of beauty for more than 78 years through ground-breaking research and rigorous testing. Lift & Luminate Day & Night Serum is no different," said Mike Bell. "After six years and 20 clinical studies across five countries, we're proud to unveil our biggest launch yet a triple-action serum that includes our highest level of clinically proven technology, allowing consumers to look and feel their best."

Priced at $24.99, Lift & Luminate Day & Night Serum (packaged with 2 x 15 ml tubes) will be available in the United States on September 1, 2013 at Target stores nationwide, on Target.com, us.boots.com, Walgreens.com and select Walgreens locations. The serum has already earned the Good Housekeeping Seal and is part of the complete Lift & Luminate skincare range which includes Day, Night and Eye Creams, as well as Foundations.

About Alliance Boots
Alliance Boots is a leading international, pharmacy-led health and beauty group delivering a range of products and services to customers. Working in close partnership with manufacturers and pharmacists, we are committed to improving health in the local communities we serve and helping our customers and patients to look and feel their best. Our focus is on growing our two core businesses: pharmacy-led health and beauty retailing and pharmaceutical wholesaling and distribution, while increasingly developing and internationalising our product brands.

Alliance Boots has a presence in more than 25* countries and employs over 108,000* people. Alliance Boots has pharmacy-led health and beauty retail businesses in nine* countries and operates more than

3,100* health and beauty retail stores, of which just over 3,000* have a pharmacy. In addition, Alliance Boots has around 605* optical practices, of which around 190* operate on a franchise basis, and around 390* hearingcare practices. Our pharmaceutical wholesale businesses deliver over 4.6 billion* units each year to more than 170,000* pharmacies, doctors, health centres and hospitals from over 370* distribution centres in 20* countries.

In June 2012, Alliance Boots announced that it had entered into a strategic partnership with Walgreen Co., the largest drugstore chain in the US, to create the first global pharmacy-led, health and wellbeing enterprise.

* Figures are approximations as at 31 March 2013 and include associates and joint ventures.