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Nicky Hilton Collaborates with E-tailer eLuxe

By: Sep. 24, 2014
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Nicky Hilton debuted her capsule collection with Canada's eLuxe on her recent book tour for 365 Style. The 10-piece collection includes dresses and tops, available starting Thursday September 25, and range in prices from $74 to $118

"I thought it would be fun to do a small little collection that's very reflective of my lifestyle," Hilton told WWD. "I put something for every girl in this small capsule collection. I feel like I'm this hybrid of this New Yorker and Angeleno and so there's this Upper East Side preppy-chic stuff and some California bohemian beach-girl stuff. It's a mix between East and West. Oh, and for the sexy girl, too. There are little dresses - short dresses."

Hilton worked closely with the eLuxe team to choose fabrics and took a very hands on approach. eLuxe's chief executive officer, Duke McKenzie, said, "When she had her first meeting with us, she came in the doors with a complete mood board and knew exactly what feel she wanted and what items she wanted in the collection."

The e-tailer is only three years old and currently manufactures products for a variety of bloggers, style influencers and actresses. Up next will be a collection with actress Shay Mitchell.




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