NeimanMarcus.com launched the arrival of spring collections online with a virtual fashion week beginning Monday, January 10th and running through January 13th. Videos of the Spring 2011 designer runway shows will be showcased daily from 11 AM CST to 8:00 PM CST. Show looks available for sale will be shown on the site in each designer's boutique. During the airing of the runway show, the looks available for sale will be available for viewing at the same time. This will be the first time on NeimanMarcus.com that so many videos have been grouped together and made available for customer viewing while showcasing product from the collections that is available for purchase.
Each day, Neiman Marcus Fashion Director Ken Downing will call out highlights of the day's line-up. Roopal Patel, Senior Market Editor, Fashion Accessories, will also be calling out shoes and handbags that were seen on the runways or were inspired by what was seen on the runway.
"Runway videos capture all the exuberance and excitement of the catwalk," said Ken Downing. "From her own virtual front row seat, our customer will be able to shop the hottest trends of the season, in the season."
Each of the runway videos will be archived on the NeimanMarcus.com website through January 21st.
The Neiman Marcus Group, Inc. operations include the Specialty Retail Stores segment and the Direct Marketing segment. The Specialty Retail stores segment consists primarily of Neiman Marcus and Bergdorf Goodman stores. The Direct Marketing segment conducts both online and print catalog operations under the Neiman Marcus, Horchow and Bergdorf Goodman brand names
Videos