NICE WORK IF YOU CAN GET IT Opens Box Office 3/1

The producers of the new Broadway musical comedy NICE WORK IF YOU CAN GET IT today announced a "'S Wonderful" box office opening on Thursday, March 1st beginning at 10 a.m. at the Imperial Theatre (249 West 45th Street).

From 10 a.m. to noon, NICE WORK IF YOU CAN GET IT fans can win tickets to preview performances, gift certificates, signed items, and other treats through surprise giveaways and by answering trivia questions about the show's stars and songs.

Sprinkles Cupcakes, New York City's newest gourmet cupcake bakery, will provide complimentary cupcakes for the first 100 people in line.

Broadway Dance Center will provide five free classes and one winner will go home with a Broadway Dance Center workout top and pants.

Feinstein's at Loews Regency will provide five pairs of tickets to "The Broadway Hootenanny." This one hour musical revue on Thursday nights at 11 p.m. features new stars and new songs each week.

Fishs Eddy, dish and glassware shop, will provide a pair of its famous NYC skyline "212" glasses for five winners.

The Empire Room Cocktail Lounge, located in the Empire State Building, will provide $25 gift certificates to eight special winners.

Tony's DiNapoli, New York City's famed family-style Italian restaurant, will provide five "dinner for two" gift certificates.

Two-time Tony Award-winner Matthew Broderick and three-time Tony Award nominee Kelli O'Hara in NICE WORK IF YOU CAN GET IT, featuring music and lyrics by George Gershwin and Ira Gershwin, will begin performances on Broadway on Thursday, March 29, 2012 and officially open on Tuesday, April 24, 2012. The production is directed & choreographed by three-time Tony Award-winner Kathleen Marshall and features a book by two-time Tony Award-winner Joe DiPietro.

In addition to Matthew Broderick as Jimmy Winter and Kelli O'Hara as Billie Bendix, the production also stars Academy Award-winner Estelle Parsons as Millicent Winter, Tony Award-winner Judy Kaye as Estonia Dulworth, Tony Award nominee Michael McGrath as Cookie McGee, Tony Award nominee Jennifer Laura Thompson as Eileen Evergreen, Chris Sullivan as Duke Mahoney, Robyn Hurder as Jeannie Muldoon, Stanley Wayne Mathis as Chief Berry and Terry Beaver as Senator Max Evergreen.

The cast will also feature Cameron Adams, Clyde Alves, Kaitlyn Davidson, Jason DePinto, Kimberly Faure, Robert Hartwell, Stephanie Martignetti, Barrett Martin, Michael X. Martin, Adam Perry, Jeffrey Schecter, Jennifer Smith, Joey Sorge, Samantha Sturm, Kristen Beth Williams and Candice Marie Woods.

The creative team includes scenic design by Derek McLane, costume design by Martin Pakledinaz, lighting design by Peter Kaczorowski and sound design by Brian Ronan. The music supervisor is David Chase and the music director Tom Murray.

This new musical features a veritable hit parade of iconic George Gershwin and Ira Gershwin songs as well as some unknown gems in their catalog, and a book by Joe DiPietro. NICE WORK IF YOU CAN GET IT follows Billie Bendix (Kelli O'Hara), a bootlegger who meets wealthy playboy Jimmy Winter (Matthew Broderick) on the weekend of his nuptials. Mayhem ensues.

NICE WORK IF YOU CAN GET IT is produced on Broadway by Scott Landis, Roger Berlind, Sonia Friedman Productions, Roy Furman, Standing CO Vation, Candy Spelling, Freddy DeMann, Ronald Frankel, Harold Newman, Jon B. Platt, Raise The Roof 8, Takonkiet Viravan, William Berlind / Ed Burke, Carole L. Haber / Ellen Carusi, Jim Herbert/Scott Mauro, Barbara and Buddy Freitag / SAndy Robertson.