Must Jewelry Creates Necklace Inspired by Ice Bucket Challenge

Donations and attention has faded from Lou Gehrig's disease as the social buzz from the ALS Ice Bucket Challenge has ended, but Must Jewelry commits to continue to make a difference through a brand-new Ice Bucket themed line using their finest silver, gold and diamonds. Twenty percent of all sales go directly to the ALS Association, which is more than 65% of profits.

The Ice Bucket necklace features a pendant in sterling silver with round bright diamonds. The materials used to make the Ice Bucket line convey a "cold vibe" to remind us of ice and ice water, symbolizing ALS. Every piece is handmade. It retails for $125 and can be purchased here: http://mustdiamonds.com/als

ALS is a progressive neurodegenerative disease that affects nerve cells in the brain and in the spinal cord. The Must Jewelry Ice Bucket line is inspired after the Ice Bucket Challenge, in which people dumped ice water on their heads to help raise a total of over $100 million. Must Jewelry is keeping this cause ignited by taking another step towards a world without ALS.

About Must Jewelry:

Must Jewelry is a modern and trendy, yet classic and timeless jewelry company. From manufacturing their own diamonds to the implementation into actual jewelry, the process starts in the mine and ends on the consumer's finger. Each piece is hands on polished to perfection. For more information, please visit www.mustdiamonds.com.