Moda Operandi Goes Fashion First with Video Series

ModaOperandi,the first online luxury retailer to provide consumers access to full designer collections directly from the runway, launches 'Fashion Firsts', a videoseries featuring industry iconsreflectingon their inaugural experiences in fashion and the lasting impact these moments have had on their careers.It's candid, funny, and includes anecdotes and video footage you won't see anywhere else.

"Nothing in fashion is ever as thrilling, nerve-racking, exciting, or scaryasyour very first time,"says Lauren Santo Domingo, ModaOperandi Co-Founder. "For me, it was standing in for Nicole Kidman during a lighting test for Phyllis Posnick and Irving Penn as they shot the May 2004 Vogue cover. These are the moments thatyou learn most about yourself, and thatshape youand your career."

Produced byModaOperandi Media Manager Bettina Santo Domingo, the series stars Naomi Campbell, Zac Posen,Andre Leon Talley, Diane von Furstenberg, andCarlyneCerf deDudzeele. From walking Marc Jacobs' first show at NYFW to the trepidation preceding a once-in-a-lifetime opportunity to impress Diana Vreeland, iconic figures in fashion candidly recount the significance of thatfirst time,why it remains meaningful today, and the wisdom that comes with experience.

"I do remember so clearly that first momentwhen you push those first doors," recalls Diane von Furstenberg. "Some door you may think is important turns out not to be important, and some door you never even thought about, turns out to be your door."

'Fashion Firsts' is a series fromModaOperandi. You can watch the videos by visiting http://modaoperandi.com/fashion-firsts-exclusive-video-series.

Moda Operandi invites everyone to join in and share your own fashion first by posting an image or video on Instagram with the hashtag #ModaFirst. Join the conversation and nominate your most fashionable friends.

Don't stop there...be the first to shop FW15 withModa Operandi'sexclusive trunkshows, featuring thelatest designer collections straight off the runway, athttp://modaoperandi.com/

About Moda Operandi
Moda Operandi is the only place to preorder looks straight from the unedited runway collections of the world's top designersmonths before they are available anywhere else. But for those who just can't wait? Moda Operandi Boutique offers an expertly curated selection of in-season items from both established and emerging designers, ready to ship now. In homage to the history of couture, Moda Operandi offers a bespoke shopping experience that includes unprecedented access to your favorite designers and hand-selected recommendations from personal stylists. Moda Operandi has established a retail renaissance where the time-honored institution of luxury meets an innovative point of view on fashion. For more information visit www.modaoperandi.com