Missguided Launches During Coachella Festival
By: Jennifer Diamond Apr. 22, 2013
Coachella is one of the coolest music festivals in the world... so it was the perfect setting for fashion e-tailer Missguided to introduce its brand to a new audience of fierce fashionistas in the US.
While music boomed from the main stages in the background, Missguided was busy welcoming celebs to its special gifting suite in the Hard Rock Music Lounge at Hotel Zoso. The brand has already achieved huge success in the UK, so it stands to reason that girls in the US and Australia should be allowed to get in on the action with the launch of its international sites, including http://www.missguidedau.com.
Audriana Partridge was one of the first stars to pay a visit and rocked a fierce festival look of denim hotpants, a studded bralet and a tie-dyed kaftan cover-up. She posed with Missguided's super-sexy fringed Valisa swimsuit and gave the peace sign as she grinned with her fashion find - she definitely seems like a Missguided girl at heart.
The gorgeous Kelly Rowland also loved what was on offer in the gifting suite and was later spotted in camouflage hot pants and a leather gilet as she strolled around the festival site. She was with singer/songwriter and TV star Adrienne Bailson, who bagged herself a Missguided SWAG dress, which she blinged up with huge gold earrings, a fedora and a quilted Chanel handbag. A pair of this season's hottest trainers completed her look.
Other celebs who turned up to check out the Missguided clothing and enjoy the tunes being played by the hottest DJs on the Missguided-branded DJ booth included 90210 star Jessica Lowndes, Bella Thorne and Whitney Port, who looked gorgeous in a pair of printed shorts and a shredded black crop top.
The Missguided girl loves daring fashion, bold trends and having fun - all of which she can do with Missguided Australia maxi dresses, hot pants, denim and crop tops from the brand. The spirit of Missguided was perfectly captured at Coachella as people danced into the night without a care in the world - and looked good while doing so.
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