Michael Kors tops the list of the most-sought-after American fashion brand on the Internet, according to Digital Luxury Group, which creates market intelligence for luxury brands.
In "The World Luxury Index American Fashion," DLG found that Kors captured 19.6 percent of the more than 31 million Internet searches covering 35 U.S. fashion brands in 10 global markets in a study conducted from January to June 2012.
The top 10 also included Marc Jacobs, Ralph Lauren, Calvin Klein, Vera Wang, Tory Burch, Kate Spade, Diane von Furstenberg, Betsey Johnson and Tom Ford. The timing of the study explains how
Betsey Johnson, who's brand closed last year, made the list.
The study discovered that accessories like handbags and wallets drove searches for Kors and Jacobs, but interest in Lauren and Klein was more for their clothing.
"Search engines better reflect customer interests than social media," said David Sadigh, founder and chief executive officer of Digital Luxury Group. "The problem with social media is the buzz. Search engines are usually much more accurate in understanding primary interests." He said the survey was conducted right after the Michael Kors initial public offering "and the brand was booming like crazy."
Here is the full list courtesy of
Digital Luxury Group:
See the full listicle below:
1. Michael Kors
2. Marc Jacobs
3. Ralph Lauren
4. Calvin Klein
5. Vera Wang
6. Tory Burch
7. Kate Spade
8. Diane von Furstenberg
9. Betsey Johnson
10. Tom Ford
11. Alexander Wang
12. The Row
13. Hervé Léger
14. St. John
15. Carolina Herrera
16. Marchesa
17. Monique Lhuillier
18. Jenny Packham
19. Anna Sui
20. 3.1 Phillip Lim
21. Oscar de la Renta
22. Rick Owens
23. Donna Karan
24. Jason Wu
25. Proenza Schouler
26. Helmut Lang
27. John Varvatos
28. Zac Posen
29. Catherine Malandrino
30. Rodarte
