Matt Ross PR Rebrands as Print Shop PR and Names New Partner

Matt Ross Public Relations – which is celebrating its 10th Anniversary this month – will become Print Shop PR, effective immediately, with longtime associate Nicole Capatasto joining Ross as a partner in the new company.

They are joined by the current staff of MRPR: Claire Wojciechowski (Senior Publicist & Director of Operations), Sarah Sgro (Publicist), Liz Lombardi (Publicist), and Grace Walker (Press Assistant).

“I’m proud of what this team has built and grateful to the theatres and shows that have trusted us to represent their work,” said Matt Ross. “Nicole has been part of this company since day one and our working relationship stretches back even further. She’s an extraordinary press agent and partner, and I’m thrilled to formalize that partnership with the launch of Print Shop.”

“I’ve been lucky enough to work with Matt for over a decade. He is not just an incredible press agent and producer - he is also an exemplary leader. I’ve learned so much from him and with him over our many years together,” said Nicole Capatasto. “I’m so excited to continue our longtime partnership as we launch Print Shop PR and start this next chapter with the brilliant team we work alongside every day, and all of the amazing artists and theaters we represent.”

Originally founded in 2014 as Matt Ross PR, Print Shop brings an old-school sensibility and tenacity to the modern press landscape to craft focused, impactful publicity campaigns for theatre productions, companies, and artists in New York and beyond. Print Shop's current and recent clients include Sweeney Todd, New York Theatre Workshop, The Irish Repertory Theatre, MCC Theater, What the Constitution Means to Me (Broadway, National Tour, Amazon Studios), Classic Stage Company, Primary Stages, Pass Over, Is This A Room/Dana H., Josh Groban, The Tank, Clubbed Thumb, 59E59 Theaters, Hudson Valley Shakespeare Festival, The Civilians, Center Theatre Group, The 24 Hour Plays, Junior Theater Festival, Fault Line Theatre, Ogunquit Theatre, Dramatists Guild, New Georges, The Sol Project, The Movement Theatre Company, LAByrinth Theater Company, Wild Project, George Street Playhouse, INTAR, Gingold Theatrical Group, Breaking the Binary, The Fred Ebb Award, and the TEAM.

​Matt Ross has been a press agent since 2005 and founded Matt Ross Public Relations in 2014. Prior to the formation of MRPR, he worked at The Hartman Group, Boneau/Bryan-Brown, and Keith Sherman & Associates. He has represented nearly 40 Broadway productions and hundreds of off-Broadway and regional productions. He is also a producer through his company Stairwell Productions, lead producing the Broadway productions of Is This A Room; Dana H.; Pass Over; and the Tony-nominated Broadway engagement of Heidi Schreck’s What the Constitution Means to Me, its national tour, and live capture film for Amazon. Other producing credits include the Tony Award-nominated productions of Natasha, Pierre & The Great Comet of 1812 and On The Town. He serves as Board Chair for the Brooklyn-based theatre company The TEAM, led by Rachel Chavkin and was a longtime board member for the Association of Theatrical Press Agents and Managers (ATPAM).

Nicole Capatasto began working in theater publicity at The Hartman Group before joining Matt Ross in 2014 at Matt Ross Public Relations, serving as VP, Public Relations and Account Services. Her current clients include the 2023 Broadway revival of Sweeney Todd, as well as New York Theatre Workshop, MCC Theater, and the Irish Repertory Theatre. Select past credits at MRPR include the Tony-nominated and Pulitzer Prize finalist play What The Constitution Means Me by Heidi Schreck; Dana H. by Lucas Hnath and starring Tony Award winner Deirdre O’Connell; Is This A Room by Tina Satter; Pass Over by Antoinette Chinonye Nwandu; the 12-time Tony-nominated production of Natasha, Pierre & The Great Comet of 1812; and the Tony-nominated 2014 revival of On The Town; as well as over 30 productions at New York Theatre Workshop, including Liliana Padilla’s How To Defend Yourself, David Bowie’s Lazarus, Ivo Van Hove’s Scenes From a Marriage, Celine Song’s Endlings, Martyna Majok’s Sanctuary City, and Aleshea Harris’s On Sugarland. Prior to MRPR, she represented the return production of Billy Crystal’s 700 Sundays; Holland Taylor’s Ann; War Horse; Bring It On: The Musical; Hands on a Hardbody; Romeo & Juliet; Traces; How to Succeed in Business Without Really Trying starring Daniel Radcliffe and later, Darren Criss and Nick Jonas; La Bête; and more. She is a graduate of Rutgers University and a member of ATPAM. 

For more information, visit www.printshoppr.com.