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Martha Stewart 'Decks The Halls' Of Radio City

By: Oct. 19, 2010
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MSG Entertainment (MSGE)announces that, for the first time ever, tastemaker extraordinaire Martha Stewart and her talented design team will transform Radio City Music Hall's Grand Foyer and Grand Lounge public spaces into a festive, winter wonderland for the Radio City Christmas Spectacular's 2010 season. The partnership brings together institutions synonymous with holiday entertaining and timeless tradition: the Radio City Christmas Spectacular, Martha Stewart, and Macy's. Patrons of the Radio City Christmas Spectacular will have the opportunity to enjoy Martha Stewart's one-of-a-kind holiday display through the duration of the Christmas Spectacular season, from November 5 - December 30, 2010.

Radio City Music Hall is a destination for tourists and locals alike during the holidays and one of the main attractions year after year is the historic theater's unparalleled holiday décor. "As we embark on another glorious year of the Radio City Christmas Spectacular, we are thrilled to partner with a true icon of holiday design and décor, Martha Stewart," said Don Simpson, executive vice president of productions, MSGE. "We want the experience for our patrons to begin the moment they walk through the doors at Radio City and there is no one better to create a truly unique, festive, one-of-a-kind holiday atmosphere than Martha Stewart."

"Radio City Music Hall is a New York City architectural gem and a true American Treasure. In fact, we are so enchanted by the landmark building and its illustrious history that we are featuring it in the November issue of Martha Stewart Living," said Martha Stewart, Founder of Martha Stewart Living Omnimedia, Inc."We are deeply honored to be part of the Radio City Music Hall's annual Christmas Spectacular, and pleased to be working in partnership with our friends at Macy's. We look forward to sharing our vision with the theater's patrons this holiday season."

"Macy's is pleased to continue our long-standing relationship with Martha Stewart by collaborating to create even greater holiday magic for this year's Radio City Christmas Spectacular," said Tim Adams, chief private brand officer, Macy's Inc. "By providing exclusive Martha Stewart Collection ornaments to adorn Radio City Music Hall, we hope to share a truly memorable experience that people have come to expect from three institutions known for holiday entertaining."

From the moment patrons enter the Grand Foyer at Radio City, they will be transported into a winter wonderland of candy canes and glitter inspired by the vibrant colors and elegant details of The Rockettes' costumes in the "12 Days of Christmas" production number. Designed and decorated by Hannah Milman, Executive Director of Crafts and Holiday for Martha Stewart Living Omnimedia, and Anduin Havens, Art Director for "The Martha Stewart Show" on Hallmark Channel, the Music Hall will showcase a candy cane theme, featuring red, white, and silver glitter-embellished glass ornaments of lollipops, snowmen, snowflakes, and peppermint candies. The Grand Staircase will be draped with a lit, fabric garland rosetted with peppermint ornaments, which will frame an eye-grabbing 20'-high Christmas tree atop the staircase overlooking the Foyer. A handmade six-foot snowflake made of glittered spheres will sparkle from the ceiling of the Grand Foyer. The experience continues as patrons enter the Grand Lounge as it shimmers with 23 white, iridescent trees decorated with candy-cane themed Christmas ornaments provided by Macy's.

To round out this first-ever partnership, patrons will be able to recreate Radio City's magical holiday ambiance in their very own home with the exclusive Santa and Sleigh commemorative ornament set from the Martha Stewart CollectionTM, available for purchase exclusively at Radio City and select Macy's.

MSG Entertainment (MSGE)
MSG Entertainment (MSGE), the live entertainment arm of Madison Square Garden, Inc. (Nasdaq: MSG), is a Worldwide Entertainment company recognized for its signature combination of event production and entertainment marketing. In addition to the nearly 900 entertainment concerts and events that take place each year at Radio City Music Hall, Madison Square Garden, The Theater at Madison Square Garden, The Beacon Theatre and The Chicago Theatre, MSGE has an exclusive co-booking agreement with Boston's Citi Performing Arts Center/ Wang Theatre. MSG Entertainment's live events include the Radio City Christmas Spectacular, which includes the national arena tour and the theatrical tour and has played to more than 69 million in 63 different cities across North America. Additionally, MSGE has an ongoing partnership with Cirque du Soleil to create new content and productions for its venues. Wintuk, which premiered in 2007, was built exclusively for The Theater at Madison Square Garden and runs every holiday season. More than five million people attend MSG Entertainment branded events annually including concerts, special events, and family attractions.

Martha Stewart Living Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Publishing segment encompasses four magazines, including the company's flagship publication, Martha Stewart Living, periodic special issues and books. The marthastewart.com website provides consumers with instant access to MSLO's multimedia library, search and find capabilities, recipes, online workshops, community and personalization, as well as wedding-planning tools powered by WeddingWire and digital invitations with pingg.com. The Broadcasting segment produces the Emmy-winning, daily television series, "The Martha Stewart Show," and other original programming on Hallmark Channel, including "Mad Hungry with Lucinda Scala Quinn" and "Whatever with Alexis & Jennifer." Broadcasting also encompasses Martha Stewart Living Radio on SIRIUS channel 112 and XM Radio 157. In addition to its media properties, MSLO offers high-quality Martha Stewart products through licensing agreements with carefully selected companies, including the Martha Stewart Collection exclusively at Macy's, the Martha Stewart Living line of home-improvement products at The Home Depot, Martha Stewart Crafts with EK Success at Michaels and independent retailers, the Martha Stewart Pets line at PetSmart and more. In 2008, Emeril Lagasse joined the Martha Stewart family of brands; MSLO acquired the assets related to Lagasse's media and merchandising business, including television programming, cookbooks, and emerils.com website and his licensed kitchen and food products. For additional information about MSLO, visit www.marthastewart.com.

Macy's
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July FireworksTM and the Macy's Thanksgiving Day ParadeTM, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.

Photo Credit: Linda Lenzi




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