Mamma Mia! continues support of Breast Cancer Research Foundation

By: BWW News Desk Sep. 27, 2005

MAMMA MIA!, the world's most successful musical written, produced and directed by women, is once again behind this year's Breast Cancer Awareness month. The exclusive MAMMA MIA! 'Rock Chick Supremo' white and pink T-shirt plays a leading role in supporting The Breast Cancer Research Foundation (BCRF) and now "Dancing Queens" everywhere can purchase one to raise 'Money Money Money' with profits going directly to BCRF.

MAMMA MIA!'s popular "Rock Chick Supremo" T-shirt, specially designed by producer Judy Craymer to support The Breast Cancer Research Foundation (BCRF), first went on sale in October 2002 in recognition of Breast Cancer Awareness Month. The silver glitter, pink and white must-have theatrical fashion continues to be the most popular T-shirt on sale at theatres in the U.S. and London.

Proceeds from sales after production costs, go directly to the deserving and highly relevant cause. Over 20,000 shirts have been purchased in North America alone, contributing to a total of over $350,000 raised for BCRF from productions of MAMMA MIA! around the world.

In the 1970's, ABBA confronted the fashion police with chart topping and ever so slightly over the top, sheer and bell-bottomed creations. And now Judy's flashy, yet tasteful, T-shirt offers fans of ABBA and MAMMA MIA! the chance to take home a wearable souvenir that celebrates a flair of the theatrical experience that has had audiences all over the world dancing in the aisles for the last 6 years. The charity T-shirt has become a worldwide institution.

Inspired by the story-telling magic of ABBA's timeless songs, writer Catherine Johnson's sunny, funny tale of family and friendship unfolds on a Greek island. On the eve of her wedding, a daughter's quest to discover the identity of her father brings 3 men from her mother's past back to the island they last visited 20 years ago. Songs including "Dancing Queen"; "The Winner Takes It All"; "Money, Money, Money" and "Take A Chance on Me" are all featured in this feel-good night of fun and laughter. The Broadway production celebrates its fourth anniversary on October 18th at the Cadillac Winter Garden Theatre.

There are currently 11 productions of MAMMA MIA! running around the world (9 resident productions and 2 tours). With a worldwide gross of over $1.4 Billion and audiences of more than 24 million people, MAMMA MIA! is acclaimed by the Associated Press as "quite simply, a phenomenon."

Led by a creative team of three dynamic women, Judy Craymer (Producer), Catherine Johnson (Book) and Phyllida Lloyd (Director), Benny Andersson and Björn Ulvaeus' MAMMA MIA! opened at London's Prince Edward Theatre in April, 1999 and overnight became "London's biggest home-grown hit since 'The Phantom of the Opera' and 'Les Miserables'" (Baz Bamigboye, Daily Mail). MAMMA MIA! has broken virtually every known box office record around the world.

MAMMA MIA! is produced by Judy Craymer, Richard East and Björn Ulvaeus for Littlestar in association with Universal.

The original cast recording of MAMMA MIA! is available on Decca Broadway and has has gone Platinum in the US, Australia and Korea, Double Platinum in Canada, Double Gold in the UK and Gold in Germany, Sweden and New Zealand.

The Breast Cancer Research Foundation was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit 501(c) (3) organization dedicated to funding innovative clinical and genetic research. The Foundation supports scientists at leading medical centers worldwide whose research is focused on achieving prevention and a cure for breast cancer in our lifetime.

A minimum of 85 cents of each dollar donated to the Foundation goes directly to breast cancer research and awareness programs. In October 2005, $22 million will be awarded to 110 researchers across the U.S. and in Canada, Europe, Latin America, and Israel. Money magazine named BCRF one of America's eight top charities. The Foundation has received the highest rating from Charity Navigator, four stars, for four consecutive years, which means BCRF has outperformed most other charities in America in efficiently managing its finances.

The MAMMA MIA! "Rock Chick Supremo" T-shirt can be purchased at the merchandise station at all theaters where the smash hit musical is currently playing or by going online at http://www.mamma-mia.com

The Breast Cancer Research Foundation
For more information, visit http://bcrfcure.org or call toll-free 1.866.FIND.A.CURE.

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Mamma Mia! continues support of Breast Cancer Research Foundation

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