Magnolia Bakery Unveils MAMMA MIA! Cupcake

New York City's iconic Magnolia Bakery takes center stage as it unveils the official cupcake of MAMMA MIA!, toasting the smash hit musical becoming the 10th longest running show in Broadway history in its landmark 10th anniversary year.

Magnolia Bakery's "Mamma Mia! Cupcake" is available in vanilla or chocolate, topped with blue sparkling icing. The freshly baked desert is available exclusively at Magnolia Bakery's Rockefeller Center bakery (1240 6th Avenue at 49th Street) for a limited time from September 15 - October 15 and will retail for $3.75.

Benny Andersson and Björn Ulvaeus' global hit MAMMA MIA! opened on Broadway at the Winter Garden Theatre on October 18, 2001, and has become one of the most successful musicals of all time anywhere in the world and MAMMA MIA! The Movie is the most successful live musical film of all time.

MAMMA MIA! is holding a series of 10 live events in the New York area over the 10 weeks leading up to the 10th Anniversary on Broadway in October. The "Super Trouper Celebration" is a "thank you" to New York City and all fans of the show for the incredible support over the past decade. Click here for more event information.

Seen by over 50 million people around the world, Benny Andersson and Björn Ulvaeus' global smash hit musical MAMMA MIA!, is celebrating over 4,000 performances in its tenth smash hit year at Broadway's Winter Garden Theatre and remains among Broadway's top selling musicals. The current North American Tour has played over 3,700 performances in over 150 cities with 145 repeat visits. The originAl West End production of MAMMA MIA! is now in its thirteenth year and has celebrated over 5,000 performances in London and the international tour has visited more than 50 foreign cities and been seen by over 4 million people. The blockbuster feature film adaptation of MAMMA MIA!, produced by Judy Craymer and Gary Goetzman, is the most successful movie musical of all time grossing $600 million worldwide.

With a worldwide gross of over $2 Billion, MAMMA MIA! is acclaimed by the Associated Press as "quite simply, a phenomenon."

Inspired by the story-telling magic of ABBA's timeless songs, writer Catherine Johnson's sunny, funny tale of family and friendship unfolds on a tiny Greek island. On the eve of her wedding, a daughter's quest to discover the identity of her father brings 3 men from her mother's past back to the island they last visited 20 years ago. Songs including "Dancing Queen"; "The Winner Takes It All"; "Money, Money, Money" and "Take A Chance on Me" are all featured in this feel-good night of fun and laughter.

Produced by Judy Craymer, Richard East and Björn Ulvaeus for Littlestar in association with Universal, the creative team responsible for bringing MAMMA MIA! to theatrical life includes some of the most gifted and celebrated talents of musical theatre and opera. With music and lyrics by Benny Andersson and Björn Ulvaeus, MAMMA MIA! is written by Catherine Johnson and directed by Phyllida Lloyd. MAMMA MIA! has choreography by Anthony Van Laast, production design by Mark Thompson, lighting design by Howard Harrison, sound design by Andrew Bruce and Bobby Aitken, and musical supervision, additional material and arrangements by Martin Koch.

ABOUT MAGNOLIA BAKERY
Magnolia Bakery first opened its doors in Greenwich Village, New York City in 1996. Since 2007, the Bakery has been owned and operated by veteran NYC restaurateur and consultant Steve Abrams and his wife, Tyra Abrams. From its inception, Magnolia Bakery has provided customers with freshly baked vintage American desserts in its nostalgic environment. Magnolia prides itself on tradition and strives to satisfy loyal patrons while maintaining the integrity of the brand. For more information, visit www.magnoliabakery.com.

For tickets, schedule and information about MAMMA MIA! : www.mammamianorthamerica.com/

Photo Credit: Joan Marcus