Madonna, Ed Burns & Many More Participate In Auction Series

Tonic, (www.tonic.com) the leading media and ecommerce site focused on effortless activism and social good, announced today the launch of an exciting and extraordinary auction series. Leading celebrities from the worlds of music, film, television, and fashion have contributed an autographed iPod loaded with their personal playlist to be auctioned off by Tonic, with all proceeds benefiting Music Rising, a campaign founded in 2005 to replace lost or destroyed instruments of musicians in the Gulf Coast Region after the hurricane disasters.

Over seventy celebrities will participate in the auction series including U2's the Edge, former President Bill Clinton, Madonna, Beyonce, Cher, Donna Karan, Warren Buffett, Christy Turlington, Britney Spears, Michael Stipe, Gwen Stefani, Mariah Carey, Stevie Nicks, Michael Buble, Ben Affleck, Ellen DeGeneres, Estelle, Faith Hill, Carrie Underwood, Scarlett Johansson, Pete Wentz, Randy Jackson, Will I. AM, Kevin Bacon, Gisele Bundchen, Marc Jacobs, Ed Burns, Samantha Ronson, Nick Lachey, Petra Nemcova, Mandy Moore and many others.

Each celebrity was given a new iPod which they each autographed and Tonic pre-loaded with a playlist of ten to twenty of the celebrities' favorite songs. Beginning February 12th between one and five separate iPod auctions will simultaneously launch every week on eBay; playlists
will be revealed to the public on both tonic.com and eBay when auctions are launched. To learn more about the series, see the complete list of celebrities and auction calendar, or bid on a current auction, visit www.tonic.com/musicrising

"Music Rising is honored to be the charitable beneficiary of Tonic's innovative iPod auction series," said Bob Ezrin, Co-founder of Music Rising. "My visits to New Orleans gave me a firsthand look at the devastation which tragically destroyed the lives of thousands. Every
person who wins an iPod bid will directly be helping ensure that one of the Gulf Coast's greatest assets, its music, will rise again."

"Everyone who has ever wondered what songs their favorite celebrities listen to in their home or on the road won't have to wonder much longer," said Pankaj Shah, CEO and Founder of tonic. "We've compiled pre-loaded, autographed iPods from countless iconic celebrities to
share with the public. By bidding on an autographed iPod, you'll be helping to aid in the continued rebirth of the Gulf Coast Region. The Celebrity iPod Auction Series is tonic's first major campaign of 2009 to offer consumers an opportunity to create social good and we're thrilled to rally people behind a great cause."

About Tonic:
Tonic is the leading media, ecommerce, and community site focused on effortless activism and social good, making it easy for people to do good things every day. Founded by entrepreneur Pankaj Shah, Tonic is supported by a diverse and impressive Board of Creators including Island Records founder and Rock and Roll Hall of Fame inductee Chris
Blackwell, son of legendary investor and businessman Warren Buffett and musician Peter Buffett, fashion designer and philanthropist Donna Karan, music industry executive Phil Quartararo, Efficient Frontier Chairwoman Ellen Siminoff and Whitney Williams, Founder & President of Williamsworks.

About Music Rising:
Music Rising, is a campaign launched in 2005 to replace musical instruments lost or destroyed by hurricanes in the Gulf Region. It has since launched a second phase dedicated to the aid of schools and churches. Music Rising was formed by U2's the Edge, legendary producer Bob Ezrin, Gibson Guitar Chairman and CEO Henry Juszkiewicz. Partners of the campaign represent the most diverse partnership in the entertainment industry and include MusiCares, Guitar Center, Musician's Friend, Live Nation, Kennedy/Marshall, Ticketmaster, Hard Rock International, VH-1, MTV, Real Networks, ABC News Now, The NFL, Rolling Stone, Mr. Hollands Opus, Juliens Auctions, ACT and the Bush-Clinton Katrina Fund.

Music Rising is the recipient of the prestigious 2005 HALO Award for Cause, the 2006 Billboard Humanitarian Award and the 2008 PRISM Award and has been recognized around the
world by various media organizations. Music Rising is administered by the Gibson Foundation. For more information go to www.musicrising.org and
www.gibsonfoundation.org