MYPLASH Launches BOBS and Skechers Partnership

MYPLASH, the reloadable and responsible prepaid MasterCard for teens and young adults, announced an exciting new partnership with SKECHERS to promote financial literacy and support shoe donations to children in need via their charitable BOBS from SKECHERS program.

SKECHERS gives a new pair of shoes to a child in need for every BOBS purchase, and has donated more than three million pairs worldwide since the program launched in 2011. As part of the new partnership between BOBS and MYPLASH, a selection of BOBS-branded prepaid card designs is now available for purchase in the MYPLASH gallery. MYPLASH and MasterCard will also donate a new pair of shoes to a child in need when a BOBS-branded card is purchased through the program.

SKECHERS will promote the MYPLASH partnership with thirty million bag stuffers, nearly forty million shoebox inserts, retail displays in 250 SKECHERS store locations, and co-branded TV spots that will air nationwide.

"We are absolutely thrilled to have BOBS from SKECHERS onboard to support our mission of educating young people about financial responsibility," said MYPLASH President and CEO Brian Newberry. "We are also delighted to be contributing to the BOBS charitable program and helping the nearly 300 million children around the world that are in need of shoes."

"At SKECHERS, we believe all companies should do what they can to give back and help those in need. BOBS from SKECHERS has transformed the simple act of buying a pair of shoes into an impactful charitable program that has helped millions of children around the world," said SKECHERS President Michael Greenberg. "It's exciting to see the BOBS message growing through new partnerships like the one with MYPLASH. We hope their customers see the impact BOBS has made around the world and feel compelled to support the cause."

The MYPLASH Prepaid MasterCard works everywhere Debit MasterCard is accepted, requires no credit check, and is available for adults or for teens with parental consent. It can also be reloaded online or at more than 50,000 retail locations via the MasterCard rePower Network or Green Dot MoneyPak.

MYPLASH Prepaid MasterCard Card is issued by University National Bank, Member FDIC, pursuant to license by MasterCard International Incorporated. MasterCard is a registered trademark of MasterCard International Incorporated.

About MYPLASH

MYPLASH, a subsidiary of Plastic Cash International, is the innovator behind the reloadable MYPLASH Prepaid MasterCard, MYPLASH has distinguished itself with unparalleled product offerings, substantive financial literacy support, and exceptional youth marketing acumen. For parents, MYPLASH delivers the invaluable piece of mind of being able to conveniently manage their teen's spending, support their financial education, and provide them with an added safety net. For teens and young adults, MYPLASH affords a unique opportunity to garner responsible money management experience, while expressing their individuality through popular branded and custom card design options. And for cardholders of all ages, benefits like no credit check, commitment, or risk, exclusive branded content, discounts and promotions, and MasterCard Zero Liability Protection offer even more added value. For more information visit www.MYPLASH.com.

About SKECHERS

SKECHERS USA, Inc. (NYSE: SKX), based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, and over 100 countries and territories through the Company's global network of distributors and subsidiaries in Brazil, Canada, Chile, Japan, and across Europe, as well as through joint ventures in Asia. For more information, please visit www.skechers.com, and follow us on Facebook (www.facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).

This announcement may contain forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate or simply state future results, performance or achievements, and can be identified by the use of forward looking language such as "believe," "anticipate," "expect," "estimate," "intend," "plan," "project," "will be," "will continue," "will result," "could," "may," "might," or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international, national and local general economic, political and market conditions including the ongoing global economic slowdown and market instability; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers, decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company's annual report on Form 10-K for the year ended December 31, 2011 and its quarterly report on Form 10-Q for the three months ended September 30, 2012. The risks included here are not exhaustive. MYPLASH and SKECHERS operate in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.