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MTI to License Disney's CAMP ROCK Beginning Nov. 2010

By: Jun. 22, 2010
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Disney Theatrical Productions (DTP), the division responsible for such smash Broadway hits as THE LION KING, BEAUTY AND THE BEAST and MARY POPPINS, will debut CAMP ROCK: THE MUSICAL, a stage adaptation of the CAMP ROCK 2008 and 2010 Disney Channel Original Movies with songs from both movies and a story based on CAMP ROCK 2: THE FINAL JAM. The show will be available for licensing in November 2010 through Disney's exclusive licensing partner, Music Theatre International (MTI). The theatrical version is a seventy-minute musical that focuses on the storyline of the sequel and features over a dozen hit songs from both popular musical movies.

This is the second successful collaboration between DTP and Disney Channel. In 2007, DTP created and toured HIGH SCHOOL MUSICAL: ON STAGE throughout the United States, Europe and Asia. Through MTI, Disney Theatrical continues to license HIGH SCHOOL MUSICAL: ON STAGE and HIGH SCHOOL MUSICAL 2 to schools as well as community and professional theatres. As the most popular titles in Disney's licensing portfolio, they have been requested an astounding 4,700 times, generating over 23,000 performances of the show.

This new stage adaptation of Disney's CAMP ROCK: THE MUSICAL features a book by Faye Greenberg and RoBert Freedman (adapted from the original movie script by Dan Berendsen and the team of Karin Gist & Regina Hicks, based on characters created by Karin Gist & Regina Hicks and Julie Brown & Paul Brown), and a score including four songs from CAMP ROCK and ten songs from CAMP ROCK 2: The Final Jam, with music adapted, orchestrated and produced by David Lawrence.

Commenting on the announcement, Steve Fickinger, Vice President, Creative Development & Licensing said, "As someone who found an intense passion for theatre very early on in life, I am thrilled that we'll be giving young people the chance to perform CAMP ROCK in schools and local theatres across the country. We took the hit songs and engaging storyline from the popular Disney Channel movies and crafted a theatrical version that students will be able to mount on stage in their own hometowns. This new licensing opportunity will provide countless young people with an introduction to the world of theatre, which is incredibly gratifying."

"This adaptation affords kids and tweens in communities around the world the opportunity to experience 'Camp Rock' in a deeper way while the movie's strong theme of working together to achieve results echoes the experience of putting on a stage show," said Adam Sanderson, Senior Vice President, Brand Marketing, Disney Channels Worldwide.

Disney's CAMP ROCK: THE MUSICAL - This summer at camp was supposed to be all about the music and having the time of their lives. But the new, flashy Camp Star across the lake now threatens Camp Rock's very existence. To keep the doors open, Mitchie steps up, rallies her fellow Camp Rockers, and gets them into top shape for the ultimate showdown! This new musical based on the hit Disney Channel Original Movie Camp Rock and upcoming Camp Rock 2: The Final Jam will fire up your stage with over a dozen songs, including "This Is Me," "Can't Back Down," "It's On," and "We Rock."

For more information about licensing CAMP ROCK: THE MUSICAL, please visit www.DisneyMusicals.com.

DISNEY THEATRICAL GROUP (DTG) operates under the direction of Thomas Schumacher and is among the world's most successful commercial theatre enterprises. Through Disney Theatrical Productions, Disney on Ice and Disney Live!, DTG brings live entertainment events to a global annual audience of more than 19 million people in more than 50 countries. Under the Disney Theatrical Productions banner, the group produces and licenses Broadway musicals around the world, including Beauty and the Beast, The Lion King, Elton John & Tim Rice's Aida, TARZAN®, Mary Poppins, a co-production by Disney and Cameron Mackintosh and The Little Mermaid. Disney Theatrical Group also delivers live shows globally through its license to Feld Entertainment, producer of Disney on Ice and Disney Live! For the past 30 years, Disney on Ice and Disney Live! have brought beloved Disney stories and characters annually to over 12 million guests in nearly 50 countries worldwide through productions such as Princess Wishes, Finding Nemo, Worlds of Fantasy, Let's Celebrate! and Mickey's Rockin' Road Show. In addition, DTG licenses musical titles for local, school and community theatre productions through Music Theatre International.

Music Theatre International (MTI) www.mtishows.com, is one of the world's leading dramatic licensing agencies, granting schools as well as amateur and professional theatres from around the world the rights to perform the largest selection of great musicals from Broadway and beyond. MTI works directly with the composers, lyricists and book writers of these shows to provide official scripts, musical materials and dynamic theatrical resources to over 60,000 theatrical organizations in the US and in over 60 countries worldwide.

MTI is particularly dedicated to the idea of theatre as education and has created special collections for younger performers. The MTI Broadway Junior Collection® includes "JR." titles, 60-minute musicals for performance by middle school children; and "KIDS" titles, 30-minute musicals for performance by elementary school children. MTI School EditionsTM are musicals that have been annotated for performance by high school students, and the Theatre For Young Audiences (TYA) Collection are 70-minute musicals designed for adults to perform for children.

MTI ShowSpace.com is the Theatre World's online community where practitioners and fans from around the world share advice, photos, videos, sets, props, costumes and more, to help bring their next productions to life.

 

 

 

 







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