MAMMA MIA! and Hard Rock Café Present 'Rock Chick Supremo Party' in Times Square, 10/4

On October 4, MAMMA MIA! and Hard Rock Café join together in the heart of Times Square to throw the ultimate "Rock Chick Supremo Party," with a silent auction featuring signed memorabilia, tickets to the 10th Anniversary Performance on October 18, and much more! There is a $10 suggested donation at the door; donations and proceeds from the silent auction will benefit the Breast Cancer Research Foundation® (BCRF).

The phrase "Rock Chick Supremo," a quote from the musical, sums up the spirit of MAMMA MIA! and the women at the heart of its story. The production is embraced and loved worldwide by women of all ages and has so far raised nearly $1 million for BCRF.

MAMMA MIA! recently launched the new "Rock Chick Supremo" T-shirt to coincide with National Breast Cancer Awareness Month this October. Designed by MAMMA MIA! creator and producer Judy Craymer and cartoonist Marisa Acocella Marchetto, both recipients of BCRF's Humanitarian Award, the T-shirt will raise awareness for one of the world's major breast cancer charities and attract donations from all over the world.

The "Rock Chick Supremo" shirt will retail for $40, with $30 from the sale of every T-shirt going directly to The Breast Cancer Research Foundation®. The stylish white, pink and silver T-shirt, made from 100% soft organic cotton, will be on sale at MAMMA MIA! theaters on Broadway, in London, across the country and internationally.

MAMMA MIA! is holding a series of 10 live events in the New York area over the 10 weeks leading up to the 10th Anniversary on Broadway in October. The "Super Trouper Celebration" is a "thank you" to New York City and all fans of the show for the incredible support over the past decade.

Benny Andersson and Björn Ulvaeus' global hit MAMMA MIA! opened on Broadway at the Winter Garden Theatre on October 18, 2001, and has become one of the most successful musicals of all time anywhere in the world and MAMMA MIA! The Movie is the most successful live musical film of all time.

Seen by over 50 million people around the world, Benny Andersson and Björn Ulvaeus' global smash hit musical MAMMA MIA!, is celebrating over 4,000 performances in its tenth smash hit year at Broadway's Winter Garden Theatre and remains among Broadway's top selling musicals. The current North American Tour has played over 3,700 performances in over 150 cities with 145 repeat visits. The originAl West End production of MAMMA MIA! is now in its thirteenth year and has celebrated over 5,000 performances in London and the international tour has visited more than 50 foreign cities and been seen by over 4 million people. The blockbuster feature film adaptation of MAMMA MIA!, produced by Judy Craymer and Gary Goetzman, is the most successful movie musical of all time grossing $600 million worldwide.

With a worldwide gross of over $2 Billion, MAMMA MIA! is acclaimed by the Associated Press as "quite simply, a phenomenon."

Inspired by the story-telling magic of ABBA's timeless songs, writer Catherine Johnson's sunny, funny tale of family and friendship unfolds on a tiny Greek island. On the eve of her wedding, a daughter's quest to discover the identity of her father brings 3 men from her mother's past back to the island they last visited 20 years ago. Songs including "Dancing Queen"; "The Winner Takes It All"; "Money, Money, Money" and "Take A Chance on Me" are all featured in this feel-good night of fun and laughter.

Produced by Judy Craymer, Richard East and Björn Ulvaeus for Littlestar in association with Universal, the creative team responsible for bringing MAMMA MIA! to theatrical life includes some of the most gifted and celebrated talents of musical theatre and opera. With music and lyrics by Benny Andersson and Björn Ulvaeus, MAMMA MIA! is written by Catherine Johnson and directed by Phyllida Lloyd. MAMMA MIA! has choreography by Anthony Van Laast, production design by Mark Thompson, lighting design by Howard Harrison, sound design by Andrew Bruce and Bobby Aitken, and musical supervision, additional material and arrangements by Martin Koch.

The Breast Cancer Research Foundation® was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit organization dedicated to funding innovative clinical and translational research. In October 2011, BCRF will award $36.5 million to more than 185 scientists across the United States, Canada, Latin America, Europe, the Middle East, Australia and China. Currently, more than 90 cents of every dollar donated is directed to breast cancer research and awareness programs. With exceptionally low administrative costs, BCRF continues to be one of the most efficient organizations in the country. BCRF has received a 4-star rating from Charity Navigator and an "A+" from The American Institute of Philanthropy. Visit www.bcrfcure.org.

For more information on Marisa Acocella Marchetto visit www.marisamarchetto.com.

For tickets, schedule and information about MAMMA MIA! visit www.mammamianorthamerica.com.