MAD Premieres Rob Roth's SCREEN TEST, 10/28

On Thursday October 28, 2010, at 7 p.m., the Museum of Arts and Design premieres "Screen Test" (2010), a film by the video artist and performer Rob Roth-a movie version of his stunning and fantastical award-winning rock opera of the same name. Starring female punk rocker Theo Kogan, and also featuring an original soundtrack written and performed by Kogan's punk band Theo and the Skyscrapers, this vibrant cinematic kaleidoscope encapsulates the presentations of the original theatrical event, which combined elements of dance, music, and film. The result is an equally potent and immersive experience: a blend of images, sounds, and movement that inundates the senses, raising questions about artifice, politics, and reality.

"I'm thrilled to be premiering the video version of "Screen Test" at the Museum of Arts and Design," says Rob Roth. "It's encouraging to have an institution like MAD take interest in underground New York performance and art."

As part of the Museum of Arts and Design's public programs series on new processes, Crossover, "Screen Test" explores fresh possibilities in the merging of different artistic disciplines like dance and video. The film is a culminating document of different iterations of the piece, which has been performed several times since it premiered in 2007 at Performance Space 122's multimedia Coil Festival. MAD is proud to debut "Screen Test" before it has its European premiere at the 2011 Prague Quadrennial of Performance Design and Space.

"A staple of New York City's arts community for decades, Rob Roth has created an exhilarating, direct, and honest body of work through performance, installation, and photography," says MAD's Manager of Public Programs Jake Yuzna. "It is with great pleasure that we are able to host the premiere of the final form of "Screen Test"-a project, that like Roth himself, weaves together different art practices."

AFTERPARTY AT THE HUDSON
To celebrate the premiere of "Screen Test," there will be an afterparty at 8:30 pm at the Hudson with a special performance by the dance company, Vangeline Theater, which choreographed and directed the dancers in the film. All ticket-holders are invited.