Lot78 Expands Distribution with Barneys New York

Lot78 Inc., announced today that the Company has expanded its US distribution agreement with Barneys New York increasing its distribution from 1 store to 4 stores for AW'13. It will also be present on their e-store site www.barneys.com.

Barneys New York is an American chain of luxury department stores headquartered in New York City. The chain owns large stores in New York City, Beverly Hills, Boston, Chicago, San Francisco, Dallas, Las Vegas, and Scottsdale, and smaller stores in other locations across the United States. Brands sold include Yves Saint Laurent, Christian Louboutin, The Row, Fendi, Givenchy, Marc Jacobs, Maison Martin Margiela, Lanvin, Balenciaga, Prada, Alexander Wang, Jil Sander, Manolo Blahnik, Thom Browne, Dries van Noten, Diane von Furstenberg, Bettanin & Venturi and Burberry Prorsum, as well as Barneys Private label merchandise.

With 39 stores across the United States, Barneys New York is a mecca for discerning fashionistas and clothing connoisseurs since 1923, Barneys is a global retail icon, a Manhattan institution and an emporium of style and conveyor of trend setting products. Lot78 Autumn/Winter'13 collection will be sold at select Barney's locations including their prestigious flagship store in Manhattan.

"We are pleased with the Barneys expansion to recognize Lot78 as a emerging cutting-edge luxury brand" says Ollie Amhurst, CEO and President of Lot78.

About Lot78, Inc.

Lot78, Inc. is a trend-setting leader in the design, marketing, distribution and sale of urban apparel retailing under the brand name "Lot78" in six continents, including: North America, Europe, Asia, Australia, Africa and South America. Lot78 has been featured in US Weekly, Elle Magazine, Financial Times, Harrods Magazine, The London Evening Standard, and Grazia Magazine as an emerging global brand.

Lot78, Inc. is quoted on the OTC in the United States of America under the symbol LOTE. For more information, please visit www.lot78.com