Loehmann's Teams Up with WE TV for “GRAB THE GOWN” Bridal Event
By: Jennifer Diamond Oct. 10, 2012
Loehmann’s, a national upscale off-price retailer, is partnering with leading women’s cable network WE tv to bring Loehmann’s biggest one-day bridal event to its flagship store in Chelsea (101 Seventh Avenue, between16th and 17th streets) on Friday, October 19 beginning at 7:00AM*. And, while there’s no need to hurry, brides will want to get there early!
Brides-to-be will have access to an expansive collection of approximately 800 designer wedding gowns from names including Allure Bridal, Bellisima, Casa Mia, Christina Wu, Demetrios and others. Loehmann’s will feature the large boutique-like set-up of wedding dresses on the store’s 3rd floor. While the original prices of the gowns are an eyebrow-raising $1,000 to $11,000, at Loehmann’s, each one carries a jaw-dropping price of $1,000 and lower, adding up to truly big savings for a bride’s big day!
While scooping up a coveted designer wedding dress at a fraction of its cost may be enough for most to call the day a success, Loehmann’s and WE tv will kick up the excitement level with an in-store appearance by renowned celebrity wedding planner and entertaining expert, David Tutera, who will be on hand to meet-and-greet brides-to-be from 9:00 – 11:00AM*. David is the star and host of WE tv’s popular original series, My Fair Wedding: Unveiled, which airs Saturdays at 9:00PM ET/PT. David is also a celebrated author of seven books on weddings and entertaining, and a collaborating designer of wedding gowns and jewelry. Shoppers can also pick up David’s latest book, My Fair Wedding: Finding Your Vision Through His Revisions!
Regarding the upcoming special bridal event and partnership with WE tv, Steven Newman, CEO, Loehmann’s, says “We’re delighted to host a fashion event aimed at helping make the dreams of our customers—brides-to-be—come true, especially more affordably. Working with WE tv, a powerhouse media brand with multiple bridal-related shows to its credit, enables us to expand the scope of this event to reflect something as big and memorable as a wedding, and we’re grateful for their participation and partnership.”
“As the first TV network to realize women’s love of weddings and offer them shows that celebrate their big day, we’re thrilled to partner with Loehmann’s on this one-of-a-kind event,” said Kim Martin, WE tv’s President & General Manager. “We’re especially excited that David Tutera will join us to help brides find their perfect gown.”
A number of tailors will be available on the 3rd floor to assist brides with their choices. With every bridal gown purchase (and while supplies last), the shopper will receive a co-branded WE tv/Loehmann’s tote bag.
To celebrate the bridal event beyond the walls of its Chelsea store, Loehmann’s will host an enter-to-win, "Loehmann’s Grab the Gown: Your Perfect Day Sweepstakes” on its Facebook page (entrants can also opt to mail in forms) where one lucky winner will be awarded one (1) $1,500 SpaFinder gift card, one (1) $1,000 Loehmann's gift card, a $500 restaurant gift card and a signed copy of David Tutera’s book, My Fair Wedding: Finding Your Vision Through His Revisions! Both Loehmann’s and WE tv will pre-promote the sweepstakes contest via social media channels and on their websites. In addition, shoppers are invited to visit www.wetv.com for bridal and wedding dress tips from David Tutera and www.loehmanns.com for up-to-the-minute details of this special bridal event.
*All times are ET.
Loehmann’s… Real designers. Really discounted. The nation’s first upscale off-price retailer offers top designer fashion from the most noted names at legendary prices… always 30-65% less than original department and specialty stores. Headquartered in the Bronx, New York, and privately held, Loehmann’s operates 40 stores in 11 states across the country and Washington, D.C., plus an ecommerce site. For more information, visit www.loehmanns.com.
WE tv (www.wetv.com) is the women’s network that features original stories for and about modern women who are taking charge of their life, their family and their household. Hit shows like Braxton Family Values, Joan & Melissa: Joan Knows Best?, Bridezillas and My Fair Wedding with David Tutera showcase strong, bold, entertaining characters that are as entertaining as they are relatable and that viewers just can’t get enough of. Audiences connect to WE tv online, on demand and via WE tv Sync, a live, dual screen viewing experience tailored to each new original episode. WE tv is owned and operated by AMC Networks Inc.
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