Lincoln Center Education Welcomes New Name, $4 Million Grant to Expand Programs

Reflecting the evolving landscape for arts education in today's society, Lincoln Center Institute-the educational cornerstone of Lincoln Center since 1975 and a global leader in arts education and advocacy-is changing its name to Lincoln Center Education. This name change, announced today by Russell Granet, Executive Director of Lincoln Center Education, is part of a dynamic and multi-faceted refocusing and rebranding of Lincoln Center's education initiative, and is supported by significant funding and innovative new programs.

Major funding for LCE's rebranding and additional programs comes from an extraordinary grant of $4 million, to provide support over a four-year period, from the Sherman Fairchild Foundation, a non-profit foundation that focuses on higher education, visual and performance arts, and cultural institutions, among other areas. This gift is the largest single grant Lincoln Center Education has ever received.

Redefined Focus:

Lincoln Center Education's rebranding arrives after a year-long examination of its existing programs and initiatives. New programs will join established efforts in schools and in the community, reflecting the organization's updated vision and objectives. Harnessing the resources of Lincoln Center, LCE has realigned itself to most effectively develop arts education programs in five distinct areas:

- K-12 education: programs for more than 25,000 students in over 200 schools in the New York metro area .
Higher education: partnerships with local colleges and universities to train teaching candidates in arts education and help recent graduates find employment with school partners.
- Community outreach: programs include Poet-Linc, Lincoln Center Local, and other free events such as the monthly Meet the Artist series in the David Rubenstein Atrium, designed to engage the community in the arts and events at and beyond the Lincoln Center campus.
- Lincoln Center Institute: LCI is refocused as a dedicated institute within LCE for research in arts education, and training for educators using an arts-based teaching model.
Consultancies: LCE's special consultancy practice shares its expertise in arts education and creative learning.

New and Expanded Programs:

- "Arts in the Middle" - this new pilot program, created in partnership with the New York City Department of Education, is a three- to five-year initiative beginning in the 2013-14 school year to provide arts programming and teacher training at public middle schools which are underserved in the arts, so as to make the arts a lasting part of these schools and their community.
- Lincoln Center Education is commissioning a work designed for an audience of children on the autism spectrum.
Lincoln Center Education is expanding the existing Lincoln Center Local program, which brings free Lincoln Center programs to neighborhood libraries in the outerboroughs, and alternative locations such as shelters, senior centers and facilities with incarcerated youths.
- Two additional charter schools partnering with the New York City Department of Education and New Visions for Public Schools have opened this fall, making a total of six that are operating to date. LCE expects to ultimately partner on 18 charter schools.
- "Next Stage" - Lincoln Center Education is launching a new series of panel discussions, lectures and other programs in the coming months, seeking to generate high-profile discussions on important topics in arts education. This public forum will allow established artists to demonstrate how education has played a role in their work. The initial forums will each be focused on particular arts genres, including dance, music, theater and visual art.

Rebranding:

Lincoln Center Education launches an organizational rebranding, the first in its 38-year old history, including new messaging, and new visual identity. Details below:

LCE's new mission statement: "To enrich the lives of students, educators and lifelong learners by providing opportunities for engagement with the arts on stage, in the classroom, digitally and in community."

LCE's new tagline: "Helping young minds perform in a dynamic world"

Lincoln Center Education's new messaging and brand identity system was created in partnership with Ogilvy & Mather and The Brand Union, who also designed Lincoln Center's overall branding for the organization including its tagline: Lincoln Center: Seen It? and colorful, versatile 'pin' icon. The new LCE icon reflects a playful connection to Lincoln Center's brand identity by using five multi-colored 'pins'-representing LCE's five areas of programming- which are rotated and overlapped to create a distinctive logo. The overall design evokes LCE's key themes of creativity, imagination and collaboration. A redesigned website for LCE will launch later this year. The creative team for LCE's new branding identity is: Chuck Rudy, Executive Creative Director, The Brand Union; Amanda Bowers, Design Director, The Brand Union; Sarah O'Neil, Senior Account Director, The Brand Union; and David Fowler, Executive Creative Director, Ogilvy & Mather.

Russell Granet noted: "Over the past year, we concentrated on the question: 'What should the world's largest performing arts center do with arts education in today's world?' We believe that the core values of the arts, including imagination, innovation, collaboration and perseverance, can lead to more effective problem solving. We can better prepare students for their academic and professional lives in the 21st century by training them to think like artists. We are grateful for the tremendous generosity of the Sherman Fairchild Foundation, whose funds will help us redefine LCE, and strategically develop programs for students, educators and lifelong learners, especially those that love the arts."

About Lincoln Center Education: Lincoln Center Education is a global leader in arts education and advocacy and the education cornerstone of Lincoln Center, the world's largest performing arts complex. LCE is committed to enriching the lives of students, educators, and lifelong learners by providing opportunities for engagement with the highest-quality arts on the stage, in the classroom, digitally, and within the community. Founded in 1975 as the Lincoln Center Institute, LCE has nearly four decades of unparalleled school and community partnerships, professional development workshops, consulting services, and its very own repertory. LCE has reached more than 20 million students, teachers, school administrators, parents, community members, teaching artists, pre-service teachers, university professors, and artists in New York City, across the nation and around the world.

About Lincoln Center: Lincoln Center for the Performing Arts (LCPA) serves three primary roles: presenter of artistic programming, national leader in arts and education and community relations, and manager of the Lincoln Center campus. A presenter of more than 3,000 free and ticketed events, performances, tours, and educational activities annually, LCPA's series include American Songbook, Great Performers, Lincoln Center Festival, Lincoln Center Out of Doors, Midsummer Night Swing, Mostly Mozart Festival, White Light Festival, and the Emmy Award-winning Live From Lincoln Center. As manager of the Lincoln Center campus, LCPA provides support and services for the Lincoln Center complex and the 11 resident organizations. In addition, LCPA led a series of major capital projects, now complete, on behalf of the resident organizations across the campus.

Website: LincolnCenterEducation.org

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