Leighton Meister Fronts Naf Naf

"Gossip Girl" star Leighton Meester has gone from ruling the Upper East Side as Blair Waldorf to being the new face of French fashion chain Naf Naf. Naf Naf was founded in 1973 and was "the" label during the 80's and 90's.

Leighton is no stranger to modeling. She previously modelled for Reebok and many clothing lines, including the Korean brand ASK Enquired.

Most noteably, Leighton was chosen by Vera Wang to be the face of her perfume Lovestruck in 2011, and Italian label Missoni used her in their Spring/Summer 11 ads.

The fall Naf Naf campaign was photographed by Steve Hiett and the images will break in October.